Christoffer Surland in

Christoffer Surland

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International Brand Manager at Scandinavian Tobacco Group
📍 Copenhagen, Capital Region of Denmark, Denmark

Christoffer Surland is an International Brand Manager at Scandinavian Tobacco Group with over four years of experience. He manages global brands, overseeing strategic development, innovation, and marketing. A graduate of Copenhagen Business School with a Masters in Strategic Market Creation, he has a strong background in new business development and market research.

He is embarking on a new professional journey, having recently transitioned from managing traditional machine-rolled cigar brands like Meharis and La Paz to leading the companys modern white nicotine pouch brand, Ström.

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Experience
8 Years
Current Role
International Brand Manager
Job Level
Middle
Location
Copenhagen, Capital Region of Denmark, Denmark
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Christoffer cares about

Next-Gen Nicotine
He recently pivoted to become the brand manager for Ström, a modern nicotine pouch brand, signaling a focus on the industry's future.
Global Brand Strategy
Manages international brands, overseeing their strategic development, marketing, and innovation across diverse markets for Scandinavian Tobacco Group.
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Career

Work history

4-2022
International Brand Manager
Scandinavian Tobacco Group
1-2021 - 4-2022
International Associate Brand Manager
Scandinavian Tobacco Group
9-2019 - 1-2021
International Sales & Marketing Graduate
Scandinavian Tobacco Group
8-2013 - 8-2014
Student Assistant
FinansWatch
8-2011 - 8-2012
Substitute teacher
Nyboder Skole
In the press

Media appearances

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Education
2016 - 2018
Master’s Degree
Copenhagen Business School
2012 - 2015
Bachelor's Degree
Copenhagen Business School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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