Christoffer Surland
Researcher · DISC type CsChristoffer Surland is an International Brand Manager at Scandinavian Tobacco Group with over four years of experience. He manages global brands, overseeing strategic development, innovation, and marketing. A graduate of Copenhagen Business School with a Masters in Strategic Market Creation, he has a strong background in new business development and market research.
He is embarking on a new professional journey, having recently transitioned from managing traditional machine-rolled cigar brands like Meharis and La Paz to leading the companys modern white nicotine pouch brand, Ström.
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They are quite aware of their needs and limitations, so they are unlikely to over-promise. The only way to convince them is by showing them examples and ample proof. They are thorough and always follow a systematic approach.
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Calculativeness (C)
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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