Christoffer Surland

Researcher
DISC Type : Cs

International Brand Manager at Scandinavian Tobacco Group

Copenhagen, Capital Region of Denmark, Denmark

Overview

Christoffer Surland is an International Brand Manager at Scandinavian Tobacco Group with over four years of experience. He manages global brands, overseeing strategic development, innovation, and marketing. A graduate of Copenhagen Business School with a Masters in Strategic Market Creation, he has a strong background in new business development and market research.

He is embarking on a new professional journey, having recently transitioned from managing traditional machine-rolled cigar brands like Meharis and La Paz to leading the companys modern white nicotine pouch brand, Ström.

Personality Overview

Perfectionist

Soft Communicator

Detail Oriented

They are quite aware of their needs and limitations, so they are unlikely to over-promise.  The only way to convince them is by showing them examples and ample proof. They are thorough and always follow a systematic approach.

Topics They Care About

Next-Gen Nicotine
He recently pivoted to become the brand manager for Ström, a modern nicotine pouch brand, signaling a focus on the industry's future.
Global Brand Strategy
Manages international brands, overseeing their strategic development, marketing, and innovation across diverse markets for Scandinavian Tobacco Group.
Strategic Market Creation
His Master's degree is in this specific field, and his work involves new business development, consumer behavior analysis, and launching new products.

Media Appearances

Christoffer has no verified media appearances

Work History

4-2022
International Brand Manager at Scandinavian Tobacco Group
1-2021 - 4-2022
International Associate Brand Manager at Scandinavian Tobacco Group
9-2019 - 1-2021
International Sales & Marketing Graduate at Scandinavian Tobacco Group
8-2013 - 8-2014
Student Assistant at FinansWatch
8-2011 - 8-2012
Substitute teacher at Nyboder Skole

Education

2016 - 2018
Master’s Degree from Copenhagen Business School
2012 - 2015
Bachelor's Degree from Copenhagen Business School

More Information

Social Presence :

Prographics :

Exp : 8 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Middle Designation : International Brand Manager at Scandinavian Tobacco Group
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Insights For Selling To Christoffer

During A Call Or A Meeting

DO's

  • Share whitepapers or case studies that showcase measurable results instead of just telling customer stories
  • Share a one-off customer success story but keeps the focus on highlighting objective, numerical results
  • If they are not asking many questions, nudge them to ask questions rather than just starting to talk yourself

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Christoffer is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Christoffer

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Christoffer move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Christoffer take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Christoffer

Personality Compatibility


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