Christoph Homann

Questioner
DISC Type : c

Chief Commercial Officer (CCO) at Superstruct Entertainment

London, England, United Kingdom

Overview

Christoph is the Chief Commercial Officer at Superstruct Entertainment, a leader in live events. A graduate of WHU, he has a history of driving digital growth, previously serving as CEO for both Virgin Experience Days and Wunschgutschein, and holding senior roles at eBay and Ticketmaster.

Outside of his executive roles, Christoph is passionate about social impact. He serves on the Board of Advisors for Pennies, a charity focused on enabling micro-donations, dedicating his expertise to help unlock the power of small-scale charitable giving for the greater good.

He led the global digital transformation at McDonalds, rolling out their in-store kiosks and mobile applications.

Personality Overview

Cautious & Analytical

Price-Sensitive

Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  It is quite likely of them to ask for pricing or other concessions. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Live Entertainment
As CCO of Superstruct, he oversees commercial and digital strategy for major global festivals like Wacken Open Air, Sonar, and Boardmasters.
Digital Transformation
His career is marked by leading digital growth, notably spearheading the global rollout of digital kiosks and mobile apps for McDonald's.
E-commerce Growth
Has extensive experience scaling digital consumer platforms, having served as CEO for Virgin Experience Days and Wishcard Technologies.

Media Appearances

Christoph has no verified media appearances

Work History

10-2025
Chief Commercial Officer (CCO) at Superstruct Entertainment
4-2024
Member of the Board of Advisors at Pennies
5-2023 - 9-2025
Chief Executive Officer at Virgin Experience Days
Member of the Advisory Board at Burda Forward at Hubert Burda Media
Chief Executive Officer at Wunschgutschein GmbH

Education

Diplom-Kaufmann from WHU – Otto Beisheim School of Management
Business Administration from EDHEC Business School

More Information

Social Presence :

Prographics :

Exp : 2 Location : London, England, United Kingdom Job Level : Leadership Designation : Chief Commercial Officer (CCO) at Superstruct Entertainment
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Insights For Selling To Christoph

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Tell them that you will come back if you don’t have a good answer for a question
  • Share as much information as possible regarding your product

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Christoph is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Christoph

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Christoph move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Christoph take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Christoph

Personality Compatibility


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