Christopher Cifarelli

Captain
DISC Type : DS

Senior Director, CTV Partnerships, North America at Equativ

New York, New York, United States

Overview

Christopher is a seasoned advertising executive and the Senior Director of CTV Partnerships for North America at Equativ. With a background in Business Administration from Fordham University, he specializes in digital sales, Advanced TV, and programmatic strategy, building and leading teams to scale revenue growth in competitive environments.

Outside of his direct professional roles, Christopher has a deep personal connection to the media industry. His father, Joe Cifarelli, spent over 25 years distributing and selling advertising for "The Phil Donahue Show, " an experience Christopher notes had a tremendous impact on his own life.

He recently contributed his expert perspective to an AdWeek article analyzing the potential of Prime Videos advertising model.

Personality Overview

Output-Driven

Dynamic But Sincere

Planner & Achiever

They are very professional in their approach and can weigh multiple perspectives together.  They exhibit a rare combination of being result-oriented but patient at the same time. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

CTV Advertising
His current role at Equativ and previous positions at TripleLift and TVSquared are focused on CTV sales, partnerships, and revenue strategy in the streaming landscape.
Programmatic Landscape
He focuses on helping content owners and publishers maximize revenue by navigating the complexities of programmatic advertising sales and strategy.
Media Industry Analysis
He contributes to industry publications like AdWeek, offering expert analysis on major shifts in streaming services and content engagement.

Media Appearances

Christopher has no verified media appearances

Work History

Senior Director, CTV Partnerships, North America at Equativ
Vice President, Client Strategy and Magnify Development at Prohaska Consulting
12-2024
Senior Director, Global Client Strategy and Publisher Development at Prohaska Consulting
Senior Director, CTV Sales at TripleLift
1-2021 - 9-2021
SVP, Advanced TV at TVSquared by Innovid

Education

Business Administration from Fordham University
Education details unavailable from Chaminade High School

More Information

Social Presence :

Prographics :

Exp : 1 Location : New York, New York, United States Job Level : Senior Designation : Senior Director, CTV Partnerships, North America at Equativ
URL has been copied!

Insights For Selling To Christopher

During A Call Or A Meeting

DO's

  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Use phrases like 'your team deserves', 'best in class' etc.
  • During followups, use phone or text if needed, they should be fine

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Christopher is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Christopher

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Christopher move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Christopher take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Christopher

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.