Christopher Cifarelli
Login to view DISC.Christopher is a seasoned advertising executive and the Senior Director of CTV Partnerships for North America at Equativ. With a background in Business Administration from Fordham University, he specializes in digital sales, Advanced TV, and programmatic strategy, building and leading teams to scale revenue growth in competitive environments.
Outside of his direct professional roles, Christopher has a deep personal connection to the media industry. His father, Joe Cifarelli, spent over 25 years distributing and selling advertising for "The Phil Donahue Show, " an experience Christopher notes had a tremendous impact on his own life.
He recently contributed his expert perspective to an AdWeek article analyzing the potential of Prime Videos advertising model.
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