Christopher Greiner

Enthusiast
DISC Type : i

Chief Financial Officer at Zeta Global

Miami-Fort Lauderdale Area, United States

Overview

Christopher Greiner is the Chief Financial Officer at Zeta Global, bringing over 20 years of leadership in the technology sector at companies like IBM, Inovalon, and LivePerson. He specializes in driving financial and operational success, leading IPOs, and managing M&A integrations. Christopher earned his Bachelor of Business Administration from Baylor University.

There is no publicly available information regarding Christophers personal life, hobbies, or non-work-related activities.

He has a track record of being selected by boards for highly challenging initiatives, including corporate turnarounds and leading incubator business segments.

Personality Overview

Non-Confrontational

Amiable & Agreeable

Optimistic

They are generally friendly, so be careful when relying on their word.  They are more about building relationships than just cutting deals. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Profitable Growth
His focus is on durable growth and predictable profits, highlighting Zeta's ability to grow revenue over 20% while expanding free cash flow margins.
AI in Finance
He is passionate about leveraging AI and big data not just for marketing, but also to automate transactional work and transform back-office finance and accounting functions.
MarTech ROI
Emphasizes that CFOs are now key decision-makers in marketing technology purchases, focusing on the business case and measurable ROI rather than bundled software.

Media Appearances

Making Finance the Force Multiplier | Chris Greiner, CFO, Zeta Global. Featured in Apple Podcasts

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When the Flywheel Begins to Spin | Chris Greiner, CFO, Zeta Global. Featured in Apple Podcasts

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Zeta Global (ZETA) CFO on Data Cloud Growth, Marigold Acquisition. Featured in YouTube

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Work History

3-2020
Chief Financial Officer at Zeta Global
3-2018 - 3-2020
Chief Financial Officer at LivePerson
3-2018
Chief Financial Officer, Chief Operating Officer at Inovalon
9-2016
Chief Product and Operations Officer at Inovalon
Vice President of Finance, Global Industries at CSC

Education

1994 - 1999
Bachelor of Business Administration (B.B.A.) from Baylor University
1994 - 1998
Degrees held in Finance and Economics from Baylor University - Hankamer School of Business

More Information

Social Presence :

Prographics :

Exp : 11 Location : Miami-Fort Lauderdale Area, United States Job Level : Leadership Designation : Chief Financial Officer at Zeta Global
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Insights For Selling To Christopher

During A Call Or A Meeting

DO's

  • Maintain high, positive energy and convey confidence
  • Compliment them about their personality if you get a chance
  • Refer to interesting customer testimonials and stress on great customer experience

DONT's

  • Avoid overloading them with too much information
  • Don't be critical or challenge them openly, they can react defensively
  • Don’t ask too many questions in one go, weave them into the flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Christopher is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Christopher

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Christopher move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Christopher take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Christopher

Personality Compatibility


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