Christopher Lisanti

Questioner
DISC Type : c

Managing Director at Syneos Health Consulting

New York, New York, United States

Overview

Christopher is a Life Sciences Consulting Executive at Syneos Health with 35 years of global experience in sales, marketing, and market access. He is a national thought leader on the effects of healthcare reform on the pharmaceutical industry and holds an MBA from Fordham. People who have worked with him describe him as strategic and innovative.

Based on his education in New York City, Chris may follow local sports. He is a prolific writer and speaker at industry events, sharing his expertise on commercial strategy and navigating the complex healthcare landscape.

He specializes in developing creative sales and marketing approaches to engage key healthcare stakeholders post-Affordable Care Act.

Personality Overview

Not Easily Convinced

Systematic

Price-Sensitive

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to fully evaluate every situation.

Topics They Care About

Trade & Channel Strategy
He is a featured speaker and sponsor at the upcoming Trade and Channel Strategies 2025 conference, indicating a strong current focus on this area.
Pharma Commercialization
His entire career has focused on maximizing the commercial value of pharmaceutical, biotech, and medical device products through innovative sales and marketing strategies.
Healthcare Reform Impact
He is recognized as a national thought leader on the implications of healthcare reform, particularly the ACA, on the pharmaceutical industry.

Media Appearances

Christopher has no verified media appearances

Work History

10-2021
Managing Director at Syneos Health Consulting
10-2012 - 10-2021
Founder & Managing Partner at The Exequor Group
5-2011 - 10-2012
Vice President, Life Sciences Consulting at Capgemini Consulting
8-2008 - 5-2011
Senior Principal at IQVIA
11-2002 - 8-2008
Partner at Dell EMC

Education

1993 - 1996
MBA from Fordham Gabelli School of Business
1985 - 1989
BS from University of Rochester

More Information

Social Presence :

Prographics :

Exp : 23 Location : New York, New York, United States Job Level : Mid-senior Designation : Managing Director at Syneos Health Consulting
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Insights For Selling To Christopher

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • If you have a lower priced product compared to the competition, call out the same
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Christopher is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Christopher

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Christopher move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Christopher take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Christopher

Personality Compatibility


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