Christopher Lorence CUDE

Trailblazer
DISC Type : DI

Director, Marketing & Strategic Communications at SBS CyberSecurity

Washington DC-Baltimore Area, United States

Overview

Christopher has no verified overview

Personality Overview

Informal

Values Relationships

Persuasive

They will fight for you if they come to believe in you.  They are more likely to accept new and exciting technologies. They prefer to ensure that they are in control of the situation.

Topics They Care About

Christopher has no verified topics they care about

Media Appearances

Christopher has no verified media appearances

Work History

2-2026
Director, Marketing & Strategic Communications at SBS CyberSecurity
1-2024
Consultant/Fractional CMO at Fractional Edge Marketing, LLC
5-2019 - 12-2023
Executive Director at Credit Union National Association
2-2015 - 5-2019
Group Executive Vice President, Member Engagement and Strategy at ICBA
2-2008 - 2-2015
Executive Vice President, Chief Marketing Officer at ICBA

Education

Bachelor of Science - BS from Walden University

More Information

Social Presence :

Prographics :

Exp : 27 Location : Washington DC-Baltimore Area, United States Job Level : Mid-senior Designation : Director, Marketing & Strategic Communications at SBS CyberSecurity
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Insights For Selling To Christopher

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Keep your pitch focused on the impact but nurture the relationship too
  • Address your competition clearly and confidently

DONT's

  • Don’t force involvement of other stakeholders unless it is critical
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Do not look like someone who doesn’t know what they are talking about

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Christopher is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Christopher

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Christopher move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Christopher take some risk or not?

  • If necessary, they will be ready to take risks.

You And Christopher

Personality Compatibility


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