Christy Ruiz Hoffman

Questioner
DISC Type : c

Chief Operating Officer at Worldwide Electric Services, Inc

Dallas, Texas, United States

Overview

As Chief Operating Officer at Worldwide Electric Services, Christy leverages over 20 years of experience as a Commercial Banker, CFO, and Controller. She holds a Bachelor of Applied Science from Oklahoma State University and recently earned a Master of Legal Studies from Texas A&M University School of Law.

She is a strong advocate for entrepreneurship, specifically championing female-owned businesses in the Dallas area. Christy values resilience and personal growth, viewing failure as an integral step on the path to achieving success.

While working as a COO, Christy completed a Master of Legal Studies, underscoring her commitment to continuous learning.

Personality Overview

Not Easily Convinced

Cautious & Analytical

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to analyze every situation thoroughly.
 It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Business Growth Cycles
Her financial consulting firm specialized in helping companies navigate difficult transitions between development stages, leveraging her fractional CFO and Controller experience.
Financial Strategy
Her extensive background as a Commercial Banker and Controller involves deep expertise in capital formation, payment solutions, risk management, and expense allocation.
Female Entrepreneurship
Publicly supported and promoted a Dallas-based, female-owned company, highlighting its unique products and encouraging others to explore sales opportunities there.

Media Appearances

Christy has no verified media appearances

Work History

11-2020
Chief Operating Officer at Worldwide Electric Services, Inc
2-2017 - 11-2020
Founder at Hoffman Financial Solutions, LLC
11-2012 - 2-2017
Controller at Luke's Locker
11-2006 - 11-2013
Vice President - Commercial Banker/Relationship Manager at BB&T

Education

1993 - 1998
Bachelor of Applied Science (B.A.Sc.) from Oklahoma State University
1995 - 1996
Education details unavailable from University of Central Oklahoma

More Information

Social Presence :

Prographics :

Exp : 19 Location : Dallas, Texas, United States Job Level : Leadership Designation : Chief Operating Officer at Worldwide Electric Services, Inc
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Insights For Selling To Christy

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Back up any claims with data and numbers
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Christy is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Christy

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Christy move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Christy take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Christy

Personality Compatibility


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