Ciara Solmi

Questioner
DISC Type : c

Director of Marketing, Communications & Corporate Affairs, Northern Europe at Unibail-Rodamco-Westfield

London, England, United Kingdom

Overview

Ciara has no verified overview

Personality Overview

Value Seeker

Systematic

Not Easily Convinced

They prefer to fully evaluate every situation.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Ciara has no verified topics they care about

Media Appearances

Ciara has no verified media appearances

Work History

10-2025
Director of Marketing, Communications & Corporate Affairs, Northern Europe at Unibail-Rodamco-Westfield
4-2025 - 10-2025
Director of Communications & Corporate Affairs, Northern Europe at Unibail-Rodamco-Westfield
11-2012 - 6-2025
Director of Corporate Affairs and PR UK at Unibail-Rodamco-Westfield
8-2011 - 10-2012
London 2012 Marketing Manager at Westfield
5-2009 - 8-2011
Marketing Communications Manager - Westfield London at Westfield

Education

2002 - 2003
Masters of Science (MSc.) Multimedia from Dublin City University
2002 - 2002
Diploma IT & Web Design from FAS Ireland

More Information

Social Presence :

Prographics :

Exp : 21 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Director of Marketing, Communications & Corporate Affairs, Northern Europe at Unibail-Rodamco-Westfield
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Insights For Selling To Ciara

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Tell them that you will come back if you don’t have a good answer for a question
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ciara is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Ciara

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Ciara move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Ciara take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Ciara

Personality Compatibility


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