Cigdem Ozkolacik

Critic
DISC Type : C

Marketing Lead at Roche

Türkiye

Overview

Cigdem is a strategic marketing lead at Roche with extensive experience in the pharmaceutical and FMCG sectors at companies like Sanofi and GSK. A graduate of Boğaziçi University, she has led major product launches in neurology, ophthalmology, and oncology, successfully blending deep industry knowledge with hands-on digital innovation.

Guided by a philosophy to "keep things human, " Cigdem focuses on building strong relationships and staying curious. This approach shines through in her passion for creating impactful awareness campaigns that connect with people on a personal level, demonstrating her commitment to making a tangible difference in patient lives.

Her marketing strategy for a toothbrush brand at GSK was so successful it was recognized by the global CEO as a worldwide success story.

Personality Overview

ROI Driven

Objective Thinker

Precise

They enjoy working alone and do not rely on others very often.  It is very likely that they will negotiate pricing or other important terms. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

Neurology & MS Treatment
Actively involved in Roche's MS therapies portfolio, she recently represented the company at ECTRIMS 2024 to connect with professionals and discuss the latest scientific advancements.
Digital Patient Support
Championed the "onKOlay" digital app for cancer patients, showing a clear interest in leveraging technology to directly support and improve the patient journey.
Pharmaceutical Launches
Possesses direct leadership experience in high-impact product rollouts, including serving as the Ophthalmology Launch Lead for Vabysmo at Roche.

Media Appearances

Cigdem has no verified media appearances

Work History

1-2022
Marketing Lead at Roche
4-2020 - 1-2022
Brand Manager at Sanofi
8-2017 - 3-2020
Brand Manager at GSK
8-2016 - 7-2019
FLP Management Trainee at GSK
8-2015 - 6-2016
Procurement Intern, Finance at AstraZeneca

Education

2014 - 2016
Master's Degree from Boğaziçi University
2009 - 2013
Bachelor of Science (BSc) from Yıldız Teknik Üniversitesi

More Information

Social Presence :

Prographics :

Exp : 10 Location : Türkiye Job Level : N/A Designation : Marketing Lead at Roche
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Insights For Selling To Cigdem

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Tell them what ROI they can expect
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Make extra effort to not seem pushy or confrontational
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cigdem is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Cigdem

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Cigdem move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Cigdem take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Cigdem

Personality Compatibility


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