Cigdem is a strategic marketing lead at Roche with extensive experience in the pharmaceutical and FMCG sectors at companies like Sanofi and GSK. A graduate of Boğaziçi University, she has led major product launches in neurology, ophthalmology, and oncology, successfully blending deep industry knowledge with hands-on digital innovation.
Guided by a philosophy to "keep things human, " Cigdem focuses on building strong relationships and staying curious. This approach shines through in her passion for creating impactful awareness campaigns that connect with people on a personal level, demonstrating her commitment to making a tangible difference in patient lives.
Her marketing strategy for a toothbrush brand at GSK was so successful it was recognized by the global CEO as a worldwide success story.
Read the full overview →Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.
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