Cindy Lyle

Examiner
DISC Type : sc

Vice President, Director of Marketing at Stockman Bank of Montana

Billings, Montana, United States

Overview

Cindy has no verified overview

Personality Overview

Overcautious

Unexpressive

Late Adopter

The only way to convince them is by showing them examples and ample proof.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Cindy has no verified topics they care about

Media Appearances

Cindy has no verified media appearances

Work History

3-2018
Vice President, Director of Marketing at Stockman Bank of Montana
8-2010 - 2-2018
Senior Vice President & Marketing Director at First Interstate Bank
4-2000 - 8-2010
Advertising and Public Relations Manager at First Interstate Bank
6-1991 - 4-2000
Community Relations Coordinator at St. Vincent Healthcare
2-1989 - 6-1991
Weekend Anchor/Weekday Reporter at KTVQ Television

Education

1983 - 1986
BS from University of Montana
2002 - 2004
ABA School of Bank Marketing and Management from University of Colorado Boulder

More Information

Social Presence :

Prographics :

Exp : 39 Location : Billings, Montana, United States Job Level : Senior Designation : Vice President, Director of Marketing at Stockman Bank of Montana
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Insights For Selling To Cindy

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Ask them which other stakeholders would be important for this purchase decision
  • Be firm in your communication and stay in control

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't push them too hard to make fast decisions, give them time
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cindy is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Cindy

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Cindy move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Cindy take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Cindy

Personality Compatibility


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