Cindy McCleskey Crum

Evaluator
DISC Type : Dsc

Customer-Based Marketing Leader at CEMEX

Houston, Texas, United States

Overview

Cindy has no verified overview

Personality Overview

Hard To Convince

Fast But Analytical

Thorough Evaluator

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Cindy has no verified topics they care about

Media Appearances

Cindy has no verified media appearances

Work History

12-2022
Customer-Based Marketing Leader at CEMEX
4-2021 - 12-2022
Digital Marketing Manager/Loyalty Program Manager at Aramark at Insight Global
4-2020 - 4-2021
Marketing Manager, Sr. Marketing Project Manager, Marketing Campaign Manager, Marketing Operations at Professional Development
10-2017 - 4-2020
Marketing Project Manager at Cella | Chevron Studio
4-2012 - 9-2017
Marketing Resource Manager & Email Marketing Manager at NRG Energy

Education

2020 - 2020
Professional Diploma from Shaw Academy
BA from Texas A&M University

More Information

Social Presence :

Prographics :

Exp : 13 Location : Houston, Texas, United States Job Level : Mid-senior Designation : Customer-Based Marketing Leader at CEMEX
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Insights For Selling To Cindy

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cindy is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Cindy

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Cindy move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Cindy take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Cindy

Personality Compatibility


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