Cindy Scarborough

Enthusiast
DISC Type : i

Creative and Brand Director at Datavail

Golden, Colorado, United States

Overview

Cindy Scarborough is the Creative and Brand Director at Datavail, where she specializes in translating complex technology concepts into clear, compelling value propositions. With a background in Media and Interactive Multimedia, she helps executives understand the business impact of data, cloud, and enterprise applications.


Her role is uniquely focused on reducing risk in the minds of buyers by making the return on investment visible before they commit.

Personality Overview

Optimistic

Amiable & Agreeable

Consensus Focused

They agree with others often, so exercise caution when relying on their word.  Unlike D or C types, they are convinced more by stories and testimonials. They are more about building relationships than just cutting deals.

Topics They Care About

Communicating ROI
Her role is centered on making the business impact and value of data, cloud, and enterprise applications both visible and compelling to executives.
Data Modernization
She promotes content related to building solid data foundations and using technologies like MongoDB to improve business performance.
Digital Workplace
Shares insights on the evolution of modern intranets and the importance of platforms like SharePoint for effective remote work and communication.

Media Appearances

Cindy has no verified media appearances

Work History

1-2017
Creative and Brand Director at Datavail
4-2016 - 1-2017
Director of Marketing & Creative Lead at Navantis
9-2012 - 4-2016
Associate Director, Marketing at Navantis
8-2011 - 8-2012
Creative Lead at Navantis
9-2010 - 7-2011
Media Advisor at Monster

Education

2001 - 2002
Interactive Multimedia Post Grad Degree from Sheridan College
1997 - 2001
Media from Western University

More Information

Social Presence :

Prographics :

Exp : 21 Location : Golden, Colorado, United States Job Level : Mid-senior Designation : Creative and Brand Director at Datavail
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Insights For Selling To Cindy

During A Call Or A Meeting

DO's

  • Ask them how their day is going or exchange some other pleasantries
  • Compliment them about their personality if you get a chance
  • Give them the opportunity to lead the conversation where possible

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Don't be critical or challenge them openly, they can react defensively
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cindy is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Cindy

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Cindy move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Cindy take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Cindy

Personality Compatibility


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