Cintia Lobo in

Cintia Lobo

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Senior Manager – Trade Marketing Execution at Procter & Gamble
📍 São Paulo, Brazil

Cintia is a results-driven manager with over 14 years of experience in trade marketing and commercial excellence at multinational consumer goods companies like Procter & Gamble and Mead Johnson. She has a proven record of exceeding goals and holds a Bachelors degree from Universidade Cidade de São Paulo.

She is passionate about continuous learning and development, embracing new professional challenges with courage and dedication. Cintia values a growth mindset and leading with focus, energy, and purpose to achieve results and celebrate successes alongside her team.

Unique fact: She lives by the daily commitment to be "1% better every day" through learning and development.

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Current Role
Senior Manager – Trade Marketing Execution
Location
São Paulo, Brazil
Personality Overview

How Cintia shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Cintia cares about

Retail Excellence
Her experience includes in-store strategy, point-of-sale activation, and developing the "Perfect Store Model" to drive results.
Go-to-Market Strategy
Focuses on GTM planning across different channels and has solid knowledge of trade marketing and commercial excellence.
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Career

Work history

3-2025
Senior Manager – Trade Marketing Execution
Procter & Gamble
11-2021 - 5-2025
Senior Commercial Excellence Manager
Procter & Gamble
4-2019 - 10-2021
Senior Trade Marketing Manager
Procter & Gamble
9-2017 - 1-2019
Trade Marketing Manager
Mead Johnson Nutrition
7-2015 - 8-2017
Trade Marketing Coordinator
Mead Johnson Nutrition
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1-2006 - 12-2009
Bachelor's degree
Universidade Cidade de São Paulo
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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