Cintia Lobo

Initiator
DISC Type : Di

Senior Manager – Trade Marketing Execution at Procter & Gamble

São Paulo, Brazil

Overview

Cintia is a results-driven manager with over 14 years of experience in trade marketing and commercial excellence at multinational consumer goods companies like Procter & Gamble and Mead Johnson. She has a proven record of exceeding goals and holds a Bachelors degree from Universidade Cidade de São Paulo.

She is passionate about continuous learning and development, embracing new professional challenges with courage and dedication. Cintia values a growth mindset and leading with focus, energy, and purpose to achieve results and celebrate successes alongside her team.

Unique fact: She lives by the daily commitment to be "1% better every day" through learning and development.

Personality Overview

Conviction Driven

Risk-Accepting

Impact-Oriented

They usually prefer to drive the conversation.  They don’t mind taking a stand if they believe in something. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Retail Excellence
Her experience includes in-store strategy, point-of-sale activation, and developing the "Perfect Store Model" to drive results.
Go-to-Market Strategy
Focuses on GTM planning across different channels and has solid knowledge of trade marketing and commercial excellence.
Growth Mindset
Frequently posts about having a growth mindset, the courage to take on new challenges, and her commitment to continuous learning.

Media Appearances

Cintia has no verified media appearances

Work History

3-2025
Senior Manager – Trade Marketing Execution at Procter & Gamble
11-2021 - 5-2025
Senior Commercial Excellence Manager at Procter & Gamble
4-2019 - 10-2021
Senior Trade Marketing Manager at Procter & Gamble
9-2017 - 1-2019
Trade Marketing Manager at Mead Johnson Nutrition
7-2015 - 8-2017
Trade Marketing Coordinator at Mead Johnson Nutrition

Education

1-2006 - 12-2009
Bachelor's degree from Universidade Cidade de São Paulo

More Information

Social Presence :

Prographics :

Exp : N/A Location : São Paulo, Brazil Job Level : N/A Designation : Senior Manager – Trade Marketing Execution at Procter & Gamble
URL has been copied!

Insights For Selling To Cintia

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Get them to a point where they are ready to bat for your product internally
  • Focus on the big picture and the strategic value of your product

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Don't be unorganized, be prepared for the pitch
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cintia is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Cintia

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Cintia move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Cintia take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Cintia

Personality Compatibility


Other Procter & Gamble Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.