Cláudia Marques

Enigma
DISC Type : Dic

Lead Product Designer at Artsy

London, England, United Kingdom

Overview

Cláudia is a Lead Product Designer at Artsy with over 14 years of experience, specializing in product thinking and strategy with a focus on empathy-driven design. People who have worked with her describe her as creative, motivated, and possessing great attention to detail. She leverages AI to enhance creativity and decision-making in scaling organizations.

Outside of work, Cláudia is a dedicated design mentor on ADPList and an accomplished musician. She is the lead singer for Novos Londrinos, a band inspired by Brazilian sounds. She has a diverse athletic background, including being a former semi-pro volleyball player, and now enjoys surfing and Padel tennis.

She combines her passion for technology and art by not only working at an art marketplace but also designing album artwork for her band.

Personality Overview

Friendly Yet Blunt

Hard To Convince

Persuasive & Assertive

They are likely to ask many questions and look heavily for supporting proof as well as information.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

Empathy-driven Design
Her work is grounded in designing for real human needs and she believes great design starts with empathy, a core tenet of her professional philosophy.
Design Mentorship
Actively mentors designers on ADPList, sharing experiences and advice. She is passionate about helping designers at every stage of their journey.
AI in Creativity
Uses AI and other innovative tools to accelerate creativity and sharpen decision-making in her design process, without losing sight of nuance and depth.

Media Appearances

Cláudia has no verified media appearances

Work History

10-2024
Lead Product Designer at Artsy
1-2024 - 3-2025
Founding Designer at Votit app
12-2021 - 11-2023
Senior Product Designer at DICE
9-2021 - 12-2021
Head Of Design at Encore Musicians
7-2021
Lead Singer and Co-Manager at Novos Londrinos

Education

2012 - 2012
Post graduation from Escola Superior de Artes e Design
2010 - 2011
Erasmus from FH Joanneum

More Information

Social Presence :

Prographics :

Exp : 13 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Lead Product Designer at Artsy
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Insights For Selling To Cláudia

During A Call Or A Meeting

DO's

  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them
  • Build rapport slwly without rushing, it will come handy to handle hard questions later
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Avoid making offhand commitments, understand the root of their concerns first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cláudia is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Cláudia

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Cláudia move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Cláudia take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Cláudia

Personality Compatibility


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