Claire Broomhead

Enthusiast
DISC Type : i

Digital Content Manager at Marks and Spencer

London, England, United Kingdom

Overview

Claire is a long-standing leader at Marks and Spencer with over 20 years of experience shaping their retail content. As Digital Content Manager, she leverages her expertise in e-commerce, print production, and project management to deliver exceptional multi-channel content. She holds a BSc in Consumer Product Science from Manchester Metropolitan University.

Claire has dedicated her entire 20+ year retail career to Marks and Spencer, progressing through multiple content and management roles within the company.

Personality Overview

Amiable & Agreeable

Optimistic

Non-Confrontational

They are generally friendly, so be careful when relying on their word.  Unlike D or C types, they are convinced more by stories and testimonials. They are more about building relationships than just cutting deals.

Topics They Care About

Digital Retail Content
Her role as Digital Content Manager involves leading projects to deliver multi-channel content, leveraging her deep experience in e-commerce and retail.
Creative Team Building
She is actively involved in hiring creative professionals, such as Content Editors, indicating a focus on growing and managing her team's talent.
Multi-channel Production
Her skills in both print and digital content production demonstrate a comprehensive understanding of creating integrated, multi-channel customer experiences.

Media Appearances

Claire has no verified media appearances

Work History

3-2021
Digital Content Manager at Marks and Spencer
7-2018 - 2-2021
Managing Editor at Marks and Spencer
4-2014 - 6-2018
Publishing Manager at Marks and Spencer
10-2012 - 3-2014
Catalogue and Photography Manager at Marks and Spencer
6-2011 - 9-2012
Catalogue Manager at Marks and Spencer

Education

1996 - 2000
BSc Honours from The Manchester Metropolitan University

More Information

Social Presence :

Prographics :

Exp : 25 Location : London, England, United Kingdom Job Level : Middle Designation : Digital Content Manager at Marks and Spencer
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Insights For Selling To Claire

During A Call Or A Meeting

DO's

  • Speak from experience about success that the product has seen with other customers
  • Refer to interesting customer testimonials and stress on great customer experience
  • Invite them for a lunch or a drink/coffee

DONT's

  • Avoid overloading them with too much information
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Claire is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Claire

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Claire move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Claire take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Claire

Personality Compatibility


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