Claire Hsu

Energizer
DISC Type : I

Senior Growth Marketing Associate at Brex

New York, New York, United States

Overview

Claire Hsu is a Senior Growth Marketing Associate at Brex with a strong background in B2B marketing, paid media, and analytics. Educated at Rutgers Business School, she has progressed through roles at HelloFresh and Rockefeller Capital Management, honing her skills in data-driven marketing strategies.

Her background includes studying at the Academy for Visual and Performing Arts, which suggests a creative foundation that complements her analytical marketing career. This unique blend of skills likely gives her a distinct perspective on brand and growth initiatives.

Unique fact: She has a specialized high school education in the visual and performing arts.

Personality Overview

Informal

Relationship Oriented

Believer

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They are naturally enthusiastic, so take their promise with a pinch of salt. They excel at seeing the bigger picture, and the long-term impact of their decisions.

Topics They Care About

B2B Growth Marketing
Her current role at Brex centers on B2B growth, utilizing skills in paid social media, affiliate marketing, and content syndication to drive acquisition.
Paid Media Advertising
Demonstrates expertise across multiple paid channels, including LinkedIn Marketing, Facebook Ads, and Google Ads, from her roles at Brex and Rockefeller Capital Management.
Marketing Analytics
Proficient in using data tools like Looker, Tableau, and Google Analytics for performance marketing, A/B testing, and making data-informed decisions.

Media Appearances

Claire has no verified media appearances

Work History

3-2024
Senior Growth Marketing Associate at Brex
10-2022 - 2-2024
Growth Marketing Associate at Brex
1-2022 - 10-2022
Growth Marketing Associate at HelloFresh
6-2021 - 8-2021
Summer Analyst at Rockefeller Capital Management
4-2021 - 12-2021
Growth Marketing Intern at HelloFresh

Education

2018 - 2022
Bachelor's degree from Rutgers Business School
2014 - 2018
Academy for Visual and Performing Arts from Bergen County Academies

More Information

Social Presence :

Prographics :

Exp : 5 Location : New York, New York, United States Job Level : N/A Designation : Senior Growth Marketing Associate at Brex
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Insights For Selling To Claire

During A Call Or A Meeting

DO's

  • Talk anecdotally about the customer experience that your product offers
  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t be excessively objective, be a storyteller
  • Don’t assume a yes just because they have not said no

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Claire is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Claire

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Claire move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Claire take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Claire

Personality Compatibility


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