Claire Martinsen

Inquirer
DISC Type : cd

Founder at Breckland Orchard I Certified B Corp

Cambridge, England, United Kingdom

Overview

Claire Martinsen is the founder of Breckland Orchard, an award-winning, B Corp certified soft drink company. Leveraging an extensive sales and account director background from Mars Confectionery, she successfully built her Posh Pop brand from the ground up. She holds a BA Hons from the University of Strathclyde.

Outside of her business, Claire is deeply invested in creating a long-term legacy through her family-owned company. She embraces the day-to-day problem-solving of entrepreneurship and enjoys personal traditions, such as baking during the holidays.

After a successful corporate career, Claire founded Breckland Orchard in 2009, starting the business from her own home.

Personality Overview

ROI Conscious

Hard To Convince

Judgemental

They respond well to confident salespeople.  They don’t always try to control the conversation but neither do they like yielding it fully. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Family Business
Frequently posts about her pride in running a 'small family business' and was recently shortlisted for a Family Business of the Year award.
Sustainable Business
As the founder of a certified B Corp, she emphasizes using recyclable packaging and building a business that stays core to its values.
Female Entrepreneurship
Actively promotes and identifies with women-led businesses, using hashtags like #buywomenbuilt in her professional communications.

Media Appearances

Claire has no verified media appearances

Work History

1-2009
Founder at Breckland Orchard I Certified B Corp
1-2004 - 12-2008
Account Director at Mars Confectionery
1-2001 - 12-2003
Account Controller - Food at Mars Confectionery
6-1998 - 12-2000
Account Controller - Pet and Food at Mars Confectionery
9-1992 - 12-1996
Sales Director, Byford Hosiery at Coats Viyella

Education

1988 - 1992
BA Hons from University of Strathclyde
1977 - 1987
Education details unavailable from Haberdashers Monmouth Girls

More Information

Social Presence :

Prographics :

Exp : 31 Location : Cambridge, England, United Kingdom Job Level : Leadership Designation : Founder at Breckland Orchard I Certified B Corp
URL has been copied!

Insights For Selling To Claire

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Highlight the competitive differentiation of your product

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Do not give up if they are not convinced, try again with a different approach
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Claire is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Claire

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Claire move?

  • Their decision making speed is somewhere in the middle.
  • Can Claire take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Claire

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.