Claudia Binoth

Wildcard
DISC Type : cis

Claudia Binoth at ChiccOh! Marketing

Bad Waldsee, Baden-Württemberg, Germany

Overview

Claudia Binoth is the founder and Managing Director of ChiccOh! Marketing, a specialist agency for neuro-marketing and guerilla advertising. With over 20 years of experience, she focuses on creating unique brand identities and activating the "buy button" in customers minds. Her diverse background includes qualifications as a hotel professional and an international road haulage entrepreneur.

Her unique background as a licensed international road haulage entrepreneur gives her a distinct perspective on business and logistics.

Personality Overview

Requires Proof

Friendly But Slow

ROI Driven

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are often friendly and nice, but can sometimes suprise you with their piercing questions  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Topics They Care About

Neuro-Marketing
Focuses on activating the "buy button" directly in the customer's mind, using psychological triggers to drive sales and business growth.
Guerilla Advertising
Employs creative and unconventional marketing tactics to help businesses stand out and create a strong, memorable brand image.
Service Innovation
Advocates for moving beyond traditional business paths and using service innovations as a key opportunity for companies to achieve success.

Media Appearances

Claudia has no verified media appearances

Work History

1-2010
Claudia Binoth at ChiccOh! Marketing
10-2009
Geschäftsführer at ChiccOh! Marketing

Education

Education details unavailable from Marketing Studium | Hotelfachfrau | Int. Güterkraftverkehrs Unternehmerin

More Information

Social Presence :

Prographics :

Exp : 16 Location : Bad Waldsee, Baden-Württemberg, Germany Job Level : N/A Designation : Claudia Binoth at ChiccOh! Marketing
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Insights For Selling To Claudia

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Build rapport, it will come handy to handle hard questions later
  • Focus on immediate action-items rather than the larger goals

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Avoid winging it with them particularly, answer a question only if you know the answer well

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Claudia is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Claudia

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Claudia move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Claudia take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Claudia

Personality Compatibility


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