Claudia Binoth is the founder and Managing Director of ChiccOh! Marketing, a specialist agency for neuro-marketing and guerilla advertising. With over 20 years of experience, she focuses on creating unique brand identities and activating the "buy button" in customers minds. Her diverse background includes qualifications as a hotel professional and an international road haulage entrepreneur.
Her unique background as a licensed international road haulage entrepreneur gives her a distinct perspective on business and logistics.
Read the full overview →They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are often friendly and nice, but can sometimes suprise you with their piercing questions They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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