Shan Sivaranjan

Captain
DISC Type : SD

ANZ Partner Business Manager at SAP

Greater Sydney Area, Australia

Overview

Shan Sivaranjan is an experienced ANZ Partner Business Manager at SAP, specializing in channel sales and go-to-market strategy for SAAS solutions. A graduate of Western Sydney University, he has over 12 years of experience building partner landscapes. Colleagues describe him as passionate, enthusiastic, and highly collaborative.

Outside of his professional focus on technology partners like Oracle and Microsoft, he maintains a strong connection to his university roots and the broader business community in the Australia and New Zealand region.

He is a recipient of a Sales Achievement Award for exceeding his targets.

Personality Overview

Long-Term Thinker

Output-Driven

Consummate Professional

They are very professional in their approach and can weigh multiple perspectives together.  They might take some time to make their mind up but once they do, they don't change it easily. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Partner GTM Strategy
A core theme in his headline and roles at SAP and VMware, focused on launching and managing products through the partner channel.
Channel Sales Growth
His career is built on creating and managing sales and marketing channels across SAAS, IT services, and financial services.
SAAS Ecosystems
Has extensive experience managing partner strategies for SAAS solutions at both VMware (Carbon Black) and currently with SAP's ERP space.

Media Appearances

Shan has no verified media appearances

Work History

4-2025
ANZ Partner Business Manager at SAP
8-2023 - 6-2024
ANZ Partner Channel Business Manager at VMware
8-2022 - 8-2023
ANZ Partner Channel Marketing Manager at VMware
3-2020 - 9-2022
ANZ Senior Marketing and Product Manager at Targus ANZ
11-2019 - 3-2020
Digital Marketing Manager ANZ at Targus ANZ

Education

2-2007 - 7-2011
Bachelor of Commerce - BCom from Western Sydney University

More Information

Social Presence :

Prographics :

Exp : 11 Location : Greater Sydney Area, Australia Job Level : Middle Designation : ANZ Partner Business Manager at SAP
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Insights For Selling To Shan

During A Call Or A Meeting

DO's

  • During followups, use phone or text if needed, they should be fine
  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Let them know of potential risks but suggest mitigation methods alongside

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't shy away from asking hard questions, but be extra polite
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shan is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Shan

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Shan move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Shan take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Shan

Personality Compatibility


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