Claudia Lorenzo

Examiner
DISC Type : cs

Chief of Staff at The Coca-Cola Company

United States

Overview

Claudia Lorenzo is the Chief of Staff to the Chairman and CEO of The Coca-Cola Company, a role she took after serving as President of the ASEAN & South Pacific unit. A company veteran since 1994, she holds an MBA from Ibmec and is described by colleagues as committed, hardworking, and smart.

She is passionate about driving growth that benefits business and society, with a strong focus on diversity, equity, and inclusion. Claudia has championed womens empowerment initiatives and community engagement, such as supporting female entrepreneurs in emerging markets and providing aid during the pandemic.

Unique fact: Claudia chairs The Coca-Cola Companys Global Womens Leadership Council, reinforcing her long-standing commitment to advancing women in the workplace.

Personality Overview

Status Quo Seeker

Process Oriented

Unexpressive

They are always well-planned and adopt a systematic approach.  Being observant comes to them naturally. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Women in Leadership
Chairs Coca-Cola's Global Women's Leadership Council and has led summits to fuel progress for women and under-represented groups in the workplace.
Sustainable Growth
Passionate about driving growth that is beneficial for business, society, and people, with a focus on sustainable packaging and community impact.
Digital Transformation
As a senior leader, she has played a key role in driving digital transformation and innovation initiatives within the ASEAN & South Pacific region.

Media Appearances

Claudia Lorenzo Bio, The Coca-Cola Company. Featured in The Coca-Cola Company (official website)

See Now

Claudia Lorenzo – Leadership Profile. Featured in The Coca-Cola Company (internal leadership site)

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Work History

6-2024
Chief of Staff at The Coca-Cola Company
1-2021 - 9-2024
ASEAN & South Pacific Operating Unit President at The Coca-Cola Company
7-2019 - 12-2020
ASEAN Business Unit President at The Coca-Cola Company
7-2017 - 6-2019
Still Beverages Vice President at The Coca-Cola Company
1-2015 - 6-2017
Corporate Relation Vice President at The Coca-Cola Company

Education

Master of Business Administration - MBA from Ibmec
Bachelor's degree from Faculdade FACHA

More Information

Social Presence :

Prographics :

Exp : 24 Location : United States Job Level : N/A Designation : Chief of Staff at The Coca-Cola Company
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Insights For Selling To Claudia

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Claudia is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Claudia

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Claudia move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Claudia take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Claudia

Personality Compatibility


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