Claudia Materna

Energizer
DISC Type : I

Business Lead at Global

London, England, United Kingdom

Overview

Claudia Materna is a Business Lead at Global with a first-class honours degree in Business & Management from the University of Reading. Her career has been a steady progression within Global, starting from an Enterprise Marketing Executive to her current leadership role, showcasing her expertise in driving revenue through strategic partnerships.

Claudia has a passion for marketing that spans diverse industries, from luxury brands to the not-for-profit sector. This varied experience demonstrates broad transferable skills and an adaptable approach. Her interests include major consumer brands like The Walt Disney Company and eBay.

During her placement year, she worked in Brand Marketing for ODEON Cinemas Group, focusing on the ODEON Luxe brand.

Personality Overview

Believer

Full Of Energy

Enthusiastic

They excel at seeing the bigger picture, and the long-term impact of their decisions.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are people oriented, friendly and like creating new connections.

Topics They Care About

Enterprise Partnerships
Her experience in the Enterprise team at Global involved driving incremental revenue through strategic partnerships and brand extensions across various channels.
Brand Marketing
Gained direct experience in brand marketing during a placement year with ODEON Cinemas Group, specifically working on the ODEON Luxe brand.
Non-Profit Sector
Her background includes experience in the not-for-profit sector, having worked as a Digital Learning Administrator for the charity Frontline.

Media Appearances

Claudia has no verified media appearances

Work History

10-2025
Business Lead at Global
4-2025 - 10-2025
Senior Enterprise Marketing Manager at Global
11-2023 - 4-2025
Enterprise Marketing Manager at Global
11-2021 - 11-2023
Enterprise Marketing Executive at Global
5-2021 - 10-2021
Digital Learning Administrator at Frontline - Changing Lives

Education

2016 - 2020
BA Business & Management (with placement year) from University of Reading
2001 - 2016
Education details unavailable from The Portsmouth Grammar School

More Information

Social Presence :

Prographics :

Exp : 5 Location : London, England, United Kingdom Job Level : N/A Designation : Business Lead at Global
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Insights For Selling To Claudia

During A Call Or A Meeting

DO's

  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Invite them for a lunch or a drink/coffee
  • Talk about their team and how your product will help them do things better and easier

DONT's

  • Don’t assume a yes just because they have not said no
  • Don’t be too formal, focus on building comfort and trust
  • Avoid cutting into their flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Claudia is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Claudia

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Claudia move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Claudia take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Claudia

Personality Compatibility


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