A commercial marketing leader with 20 years of experience, Joel specializes in consumer engagement for media and entertainment. At Global, he leads direct-to-consumer strategy to drive growth and deepen audience relationships. People who have worked with him often describe him as passionate, positive, and proactive.
Outside of work, Joel is the author of "Just Freddy, " a book for young adults detailing his grandfathers escape from Nazi Germany. He is a self-described "massive 90s Indie kid" and actively mentors university students on career development.
He developed an award-winning “Text 2 Win & Donate” system for Global’s Make Some Noise charity.
Read the full overview →They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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