Claudia Paludi in

Claudia Paludi

Examiner · DISC type cs
Director de Marketing Corporativo at Farmatodo
📍 Bogota, D.C., Capital District, Colombia

Claudia is a seasoned marketing director with over 25 years of experience at top companies like Farmatodo, Mastercard, and Nestlé. A graduate of Universidad Metropolitana with a postgraduate degree in marketing, she specializes in strategic growth, brand building, and leading high-performing teams to exceed commercial goals.

Passionate about promoting holistic well-being, Claudia champions initiatives that connect health, beauty, and lifestyle. She is deeply involved in creating memorable experiences for consumers and has spearheaded campaigns supporting social causes, reflecting her people-oriented nature.

She recently led the massive "Feria de Belleza y Bienestar, " an event featuring over 100 partner brands to promote health and wellness.

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Experience
12 Years
Current Role
Director de Marketing Corporativo
Job Level
Mid-senior
Location
Bogota, D.C., Capital District, Colombia
Personality Overview

How Claudia shows up

Unexpressive
Process Oriented
Tough To Convince

They are heavily focused on quality and prefer doing things the right way, even if it takes time. Being observant comes to them naturally. They tend to be clear about their needs and limitations and are unlikely to promise too much.

Priorities

Topics Claudia cares about

Health & Wellness
Leads Farmatodo's large-scale "Beauty and Wellness Fair, " a major corporate initiative she actively promotes in public interviews and events.
Retail Innovation
Focuses on enhancing in-store customer experience through technology, such as implementing self-checkout systems to streamline the payment process.
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Career

Work history

1-2025
Director de Marketing Corporativo
Farmatodo
8-2021 - 12-2024
Andean Marketing Director
Mastercard
10-2020 - 8-2021
Sr. Marketing Manager Latam
Newell Brands
4-2016 - 12-2019
Group Marketing Manager Nestle Purina Colombia
Nestlé
10-2013 - 4-2016
Head Of Marketing
The Clorox Company
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2007 - 2011
Postgrado en Marketing
CIAP UCAB
1997 - 2002
Business Administrator with Marketing specialization
Universidad Metropolitana (VE)
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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