Claudia Paludi

Examiner
DISC Type : cs

Director de Marketing Corporativo at Farmatodo

Bogota, D.C., Capital District, Colombia

Overview

Claudia is a seasoned marketing director with over 25 years of experience at top companies like Farmatodo, Mastercard, and Nestlé. A graduate of Universidad Metropolitana with a postgraduate degree in marketing, she specializes in strategic growth, brand building, and leading high-performing teams to exceed commercial goals.

Passionate about promoting holistic well-being, Claudia champions initiatives that connect health, beauty, and lifestyle. She is deeply involved in creating memorable experiences for consumers and has spearheaded campaigns supporting social causes, reflecting her people-oriented nature.

She recently led the massive "Feria de Belleza y Bienestar, " an event featuring over 100 partner brands to promote health and wellness.

Personality Overview

Unexpressive

Process Oriented

Tough To Convince

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  Being observant comes to them naturally. They tend to be clear about their needs and limitations and are unlikely to promise too much.

Topics They Care About

Health & Wellness
Leads Farmatodo's large-scale "Beauty and Wellness Fair, " a major corporate initiative she actively promotes in public interviews and events.
Retail Innovation
Focuses on enhancing in-store customer experience through technology, such as implementing self-checkout systems to streamline the payment process.
Strategic Partnerships
Launched the "Farmatodo Experience" to co-create growth with commercial partners and regularly collaborates with over 100 brands for major events.

Media Appearances

Claudia has no verified media appearances

Work History

1-2025
Director de Marketing Corporativo at Farmatodo
8-2021 - 12-2024
Andean Marketing Director at Mastercard
10-2020 - 8-2021
Sr. Marketing Manager Latam at Newell Brands
4-2016 - 12-2019
Group Marketing Manager Nestle Purina Colombia at Nestlé
10-2013 - 4-2016
Head Of Marketing at The Clorox Company

Education

2007 - 2011
Postgrado en Marketing from CIAP UCAB
1997 - 2002
Business Administrator with Marketing specialization from Universidad Metropolitana (VE)

More Information

Social Presence :

Prographics :

Exp : 12 Location : Bogota, D.C., Capital District, Colombia Job Level : Mid-senior Designation : Director de Marketing Corporativo at Farmatodo
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Insights For Selling To Claudia

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't be very accepting if that is your natural style, stay firm
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Claudia is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Claudia

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Claudia move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Claudia take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Claudia

Personality Compatibility


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