Claudia Ponce

Critic
DISC Type : C

Head of Training & Talent Development at IAB México

Benito Juárez, Mexico City, Mexico

Overview

Claudia Ponce Montes is the Head of Training & Talent Development at IAB México, where she drives educational initiatives for the digital marketing industry. She is a dedicated and proactive professional, currently enhancing her expertise by pursuing an MBA in Project Management. Colleagues often describe her as passionate, innovative, and empathetic.

Claudia demonstrates a profound commitment to continuous learning and professional growth, not only in her own career but also by empowering others. Her past work includes designing a program for women entrepreneurs, reflecting a dedication to fostering talent and well-being within the professional community.

Unique fact: She led the design and execution of an ambitious training program for over 5, 000 people for Hondas plant in Celaya, Mexico.

Personality Overview

Negotiator

Precise

Critic

They enjoy working alone and do not rely on others very often.  They are quite likely to negotiate on pricing or other key terms. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Talent Development
Her career is centered on creating and leading training programs, from large-scale corporate initiatives at Honda to her current role at IAB México.
Digital Marketing
She leads training for the Interactive Advertising Bureau and holds recent certifications in digital marketing fundamentals and CTV advertising campaigns.
Future Skills
Actively promotes IAB México's "Future Skills" programs, indicating a focus on preparing professionals for the future of work and evolving industry demands.

Media Appearances

La entrevista 27 – Claudia Ponce de IAB. Featured in Apple Podcasts

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Entrevista con Claudia Ponce, Gerente de Capacitación – IAB México. Featured in YouTube

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Work History

2-2018
Head of Training & Talent Development at IAB México
7-2016 - 2-2018
Consultoría vinculación educativa at IAB
7-2014 - 12-2015
Directora de Capacitación at Sanki Global
1-2011 - 7-2014
Training leader Latam project at Honda of America Mfg., Inc.
1-2002 - 1-2012
Training and Development Specialist at Ford suplier learning institute

Education

7-2021 - 7-2022
Diplomado en Creatividad y Estrategia from Academia Mexicana de la creatividad
2018 - 2018
Diplomado en Marketing Interactivo from Tecnológico de Monterrey

More Information

Social Presence :

Prographics :

Exp : 23 Location : Benito Juárez, Mexico City, Mexico Job Level : Mid-senior Designation : Head of Training & Talent Development at IAB México
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Insights For Selling To Claudia

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Don’t try too hard to build a relationship with them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Claudia is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Claudia

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Claudia move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Claudia take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Claudia

Personality Compatibility


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