Clif Luber

Questioner
DISC Type : c

Head of Strategy and Growth, Defense at Kodiak

Alexandria, Virginia, United States

Overview

Clif has no verified overview

Personality Overview

Cautious & Analytical

Systematic

Price-Sensitive

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to do thorough analysis of any situation. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Clif has no verified topics they care about

Media Appearances

Clif has no verified media appearances

Work History

5-2025
Head of Strategy and Growth, Defense at Kodiak
1-2023
Lieutenant Commander at U.S. Navy Reserve
7-2020
Managing Partner at Upward Capital
3-2024 - 5-2025
Autonomy Portfolio Intern at Defense Innovation Unit (DIU)
1-2024 - 8-2024
Investor at Revolution

Education

2023 - 2025
Master of Business Administration - MBA from Harvard Business School
B.S. Political Science from United States Naval Academy

More Information

Social Presence :

Prographics :

Exp : 5 Location : Alexandria, Virginia, United States Job Level : Mid-senior Designation : Head of Strategy and Growth, Defense at Kodiak
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Insights For Selling To Clif

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Tell them that you will come back if you don’t have a good answer for a question
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Clif is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Clif

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Clif move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Clif take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Clif

Personality Compatibility


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