Clifford Cohen

Energizer
DISC Type : I

Global CTO at Soligent

London, England, United Kingdom

Overview

Clifford Cohen is the Global CTO at Soligen, a leading renewable energy distributor. He leverages extensive experience from tech leadership roles at ASOS and Marks and Spencer to drive digital transformation. He focuses on building scalable platforms using AI and predictive analytics to accelerate the clean energy revolution and support global growth.

He made a significant career pivot from leading the technological transformation at a major global fashion e-commerce company to applying his expertise to the renewable energy sector.

Personality Overview

Relationship Oriented

Imaginative

Big Picture Person

They are really good at seeing what the long-term impacts of their decisions could be.  They are not always early adopters but can be pursuaded by leveraging strong relationships. They are always positive and upbeat, so take their promises with a pinch of salt.

Topics They Care About

Clean Energy Tech
He is focused on leveraging technology, including AI and predictive analytics, to accelerate the global transition to clean energy through his role at Soligen.
Digital Transformation
His career is defined by leading large-scale technology and digital transformations at major retailers like ASOS and Marks and Spencer.
Scalable Platforms
He has a proven track record of building smart, scalable, and cloud-based digital platforms to support the global growth of the companies he works for.

Media Appearances

Clifford has no verified media appearances

Work History

8-2024
Global CTO at Soligent
8-2024
Global CTO at Segen Global
5-2015 - 7-2024
Chief Technology Officer at ASOS.com
7-2014 - 4-2015
Interim CIO at Marks and Spencer
3-2007 - 7-2014
Head of Business Solutions at Marks and Spencer

Education

1991 - 1994
Education details unavailable from University of the Witwatersrand

More Information

Social Presence :

Prographics :

Exp : 31 Location : London, England, United Kingdom Job Level : Leadership Designation : Global CTO at Soligent
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Insights For Selling To Clifford

During A Call Or A Meeting

DO's

  • Be friendly and entertaining in your conversation
  • Do some small talk, ask them how things are going on their side
  • Talk about their team and how your product will help them do things better and easier

DONT's

  • Don’t be excessively objective, be a storyteller
  • Don’t push them to make a decision too fast, let them get comfortable first
  • Avoid overloading them with too much detail

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Clifford is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Clifford

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Clifford move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Clifford take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Clifford

Personality Compatibility


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