Cody Smith

Energizer
DISC Type : I

Director, Corporate Marketing at UNFI

Raleigh, North Carolina, United States

Overview

Cody has no verified overview

Personality Overview

Believer

Full Of Energy

Relationship Oriented

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They excel at seeing the bigger picture, and the long-term impact of their decisions. They are people oriented, friendly and like creating new connections.

Topics They Care About

Cody has no verified topics they care about

Media Appearances

Cody has no verified media appearances

Work History

12-2025
Director, Corporate Marketing at UNFI
4-2024 - 12-2025
Head of Marketing, Americas at VusionGroup
12-2022 - 3-2024
Senior Marketing Manager at Crain Communications
1-2021 - 12-2022
Marketing Manager at Crain Communications
1-2019 - 1-2021
Production Director & Operations Manager at ESPN

Education

2011 - 2015
Bachelor’s Degree from Baldwin Wallace University

More Information

Social Presence :

Prographics :

Exp : 9 Location : Raleigh, North Carolina, United States Job Level : Mid-senior Designation : Director, Corporate Marketing at UNFI
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Insights For Selling To Cody

During A Call Or A Meeting

DO's

  • Talk anecdotally about the customer experience that your product offers
  • Be friendly and entertaining in your conversation
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.

DONT's

  • Don’t assume a yes just because they have not said no
  • Don’t be too formal, focus on building comfort and trust
  • Don’t be excessively objective, be a storyteller

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cody is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Cody

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Cody move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Cody take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Cody

Personality Compatibility


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