Colby Smith

Questioner
DISC Type : c

Chief of Operations at Ziosk

Dallas-Fort Worth Metroplex, United States

Overview

As Chief of Operations at Ziosk, Colby Smith leads operational strategy for SaaS solutions in the hospitality industry. He holds an MBA from the University of Nebraska at Omaha and certifications in AI leadership. Colleagues describe him as a dynamic, driven, and ethical business partner who excels at bringing out the best in his team.

He demonstrates a strong commitment to continuous professional development, evidenced by his recent completion of an MIT course on AI and digital transformation. His interests include staying abreast of the latest business strategies through publications like the Harvard Business Review and The Wall Street Journal.

Unique fact: He is a three-time recipient of the "Managing Partner of the Year" award for delivering superior financial and operational results.

Personality Overview

Value Seeker

Cautious & Analytical

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to analyze every situation thoroughly.
 They are more likely than others to negotiate on pricing and terms.

Topics They Care About

AI Leadership
Focuses on AI policy, governance, and regulation. He recently completed AI leadership courses from MIT and Microsoft, and attended a Microsoft Azure AI Summit.
Hospitality Innovation
Dedicated to redefining the hospitality industry by aligning innovative SaaS technology with guest experiences to drive ROI for partners.
Employee Recognition
Frequently and publicly celebrates team members' contributions through a monthly "Big CheeZe Award," highlighting his focus on positive reinforcement and team morale.

Media Appearances

Ziosk Opens State-of-the-Art Service Center in Greater Dallas. Featured in Business Wire

See Now

Work History

12-2025
Chief of Operations at Ziosk
1-2025 - 12-2025
SVP, Operations at Ziosk
1-2024 - 1-2025
Vice President Operations at Ziosk
9-2023 - 1-2024
Vice President of Operations at Pacific Catch
3-2020 - 8-2023
Director Of Operations at Fleming's Prime Steakhouse & Wine Bar

Education

Master of Business Administration (MBA) from University of Nebraska at Omaha
Bachelor of Science (B.S.) from Bellevue University

More Information

Social Presence :

Prographics :

Exp : N/A Location : Dallas-Fort Worth Metroplex, United States Job Level : N/A Designation : Chief of Operations at Ziosk
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Insights For Selling To Colby

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Colby is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Colby

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Colby move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Colby take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Colby

Personality Compatibility


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