Cole Martin

Inspirer
DISC Type : id

Business Development Team Lead at ZeroSum

Chicago, Illinois, United States

Overview

Cole Martin is a Business Development Team Lead at ZeroSum, where he has successfully led a sales team to achieve 133% of its annual target. His career showcases a consistent track record of exceeding quotas and building prospecting efforts from the ground up at multiple tech companies. He is a graduate of the University of Colorado Boulder.

Beyond his expertise in sales, Cole has practical experience in real estate management from his time as a part-time Property Manager. This role involved direct client-facing responsibilities, from showing properties to handling tenant relations and bookkeeping, demonstrating strong organizational and interpersonal skills.

Unique Fact: He was a foundational sales hire at two different companies, Guardsquare and ZeroSum, tasked with establishing their initial prospecting efforts in North America.

Personality Overview

Decisive

Charming & Persuasive

Achievment Oriented

They respond well to objective pitches but also attach some value to relationships.  They don’t mind taking a stand if they believe in something. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Sales Leadership
Leads and mentors a team of business development representatives, focusing on executing sales strategies and identifying new revenue streams.
Prospecting Strategy
Developed new prospecting techniques and was a foundational hire at two companies, tasked with building the sales development function from scratch.
Automotive Tech
[Predicted] As a leader at ZeroSum, he is involved in selling technology and marketing solutions directly to the automotive retail industry.

Media Appearances

Cole has no verified media appearances

Work History

12-2021 - 4-2025
Business Development Team Lead at ZeroSum
12-2021 - 12-2022
Senior Business Development Executive at ZeroSum
10-2020 - 2-2021
Sales Development Representative at EarnUp
3-2017 - 4-2020
Sales Development Representative at Guardsquare
1-2016 - 3-2017
Property Manager - Part Time at MMG Real Estate

Education

2009 - 2013
Bachelor of Science - BS from University of Colorado Boulder

More Information

Social Presence :

Prographics :

Exp : 10 Location : Chicago, Illinois, United States Job Level : N/A Designation : Business Development Team Lead at ZeroSum
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Insights For Selling To Cole

During A Call Or A Meeting

DO's

  • Focus on the big picture and the strategic value of your product
  • Clearly address the competitive aspects
  • Get them to a point where they are ready to bat for your product internally

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be very informal even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cole is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Cole

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Cole move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Cole take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Cole

Personality Compatibility


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