Colin Williams

Questioner
DISC Type : c

Director - Global Product Management & Innovation at BD

Raleigh-Durham-Chapel Hill Area, United States

Overview

Colin has no verified overview

Personality Overview

Price-Sensitive

Cautious & Analytical

Systematic

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to analyze every situation thoroughly.


Topics They Care About

Colin has no verified topics they care about

Media Appearances

Colin has no verified media appearances

Work History

11-2025
Director - Global Product Management & Innovation at BD
10-2023 - 11-2025
Associate Director of Marketing | Pharmacy Automation, Central Pharmacy Solutions, and Informatics at BD
7-2022 - 9-2023
Associate Director | Marketing & Product Management at Sebia
3-2021 - 7-2022
Senior Product Marketing Manager | Clinical Lab Automation and Informatics at Sebia
4-2019 - 1-2021
Global Product Manager | Clinical Lab Automation at BD

Education

2016 - 2018
Master of Business Administration (MBA) from University of Georgia - Terry College of Business
2011 - 2014
Master of Science (MS) from The University of Georgia

More Information

Social Presence :

Prographics :

Exp : 12 Location : Raleigh-Durham-Chapel Hill Area, United States Job Level : Mid-senior Designation : Director - Global Product Management & Innovation at BD
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Insights For Selling To Colin

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • If you have a lower priced product compared to the competition, call out the same
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Colin is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Colin

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Colin move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Colin take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Colin

Personality Compatibility


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