Constance De Benoist

Critic
DISC Type : C

Marketing Director Givenchy at LVMH Perfumes & Cosmetics

United Kingdom

Overview

Constance de Benoist is a marketing leader with two decades of experience in the luxury beauty and fashion sector at companies like LVMH, LOréal, and Parfums Christian Dior. As Marketing Director for Givenchy, she leads omnichannel brand strategy, focusing on consumer-centric engagement and P&L management.

She holds a Masters degree from NEOMA Business School and has recently earned a certification in Generative AI, demonstrating a commitment to leveraging innovative technology within the luxury industry.

Personality Overview

Objective Thinker

Negotiator

ROI Driven

They choose to analyze logically and value facts to emotions.  They are quite likely to negotiate on pricing or other key terms. They like to do things independently and don’t look for support from others.

Topics They Care About

Luxury Brand Strategy
Her entire career has been dedicated to elevating brand identity and market share for top-tier luxury beauty brands like Givenchy, Dior, and Lancôme.
Omnichannel Marketing
Her current role at Givenchy explicitly covers Marketing, E-commerce, Digital, CRM, and Retail Design, showing her focus on a seamless customer experience.
Generative AI in Luxury
She recently obtained a "Generative AI Fast Trac" certification from LVMH, indicating a strong interest in applying new technologies to the beauty sector.

Media Appearances

Constance has no verified media appearances

Work History

8-2022
Marketing Director Givenchy at LVMH Perfumes & Cosmetics
8-2017 - 8-2022
Marketing Manager at Parfums Christian Dior
7-2011 - 7-2017
Group Marketing Manager at L'Oréal
4-2008 - 6-2011
Group Marketing Manager (Fragrances, Trade, Internet) at L'Oréal
1-2006 - 3-2008
Senior Brand Manager Viktor&Rolf / Cacharel Fragrances at L'Oréal

Education

1999 - 2002
Master's degree from NEOMA Business School
2001 - 2001
Master of science in business from Halmstad University

More Information

Social Presence :

Prographics :

Exp : 20 Location : United Kingdom Job Level : Mid-senior Designation : Marketing Director Givenchy at LVMH Perfumes & Cosmetics
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Insights For Selling To Constance

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Tell them what ROI they can expect

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Constance is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Constance

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Constance move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Constance take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Constance

Personality Compatibility


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