Cordula Pietrek

Critic
DISC Type : C

Head of Marketing at DENSO Group Germany

Leverkusen, North Rhine-Westphalia, Germany

Overview

An experienced Head of Marketing for DENSO Group Germany with a background at global players like Procter & Gamble and Dr. Oetker. She specializes in B2B and B2C marketing strategy for the chemical and FMCG industries and is a graduate of Ruhr University Bochum with an SEO/SEA certification.

She has significant international marketing experience, including managing projects and teams in Asia.

Personality Overview

Negotiator

Precise

Information Seeker

It is very likely that they will negotiate pricing or other important terms.  They choose to analyze logically and value facts to emotions. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Sustainable Energy
Passionate about Germany's energy transition and her company's role in creating sustainable energy transport solutions, a frequent topic in her recent social media activity.
B2B Brand Strategy
Her career at companies like Procter & Gamble and within the chemical industry highlights a deep expertise in developing brand strategies for B2B and B2C markets.
Pipeline Technology
Actively promotes unique corrosion-prevention products like SEALID All-in-1 and highlights industry collaborations, showing a deep involvement in her company's core technology.

Media Appearances

Cordula has no verified media appearances

Work History

8-2014
Head of Marketing at DENSO Group Germany
6-2010 - 1-2014
Marketing Manager at Multi Corporation
1-2000 - 9-2009
Senior Brand Manager at Procter & Gamble
6-1997 - 12-1999
Product Manager at Dr. Oetker
1-1996 - 5-1997
Marketing Management at PT. YUPI INDO JELLY GUM

Education

1992 - 1995
Graduate Degree from Ruhr University Bochum
1990 - 1992
Intermediate Diploma from Marburg University

More Information

Social Presence :

Prographics :

Exp : 28 Location : Leverkusen, North Rhine-Westphalia, Germany Job Level : Mid-senior Designation : Head of Marketing at DENSO Group Germany
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Insights For Selling To Cordula

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cordula is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Cordula

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Cordula move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Cordula take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Cordula

Personality Compatibility


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