Gagan S.

Questioner
DISC Type : c

Director, AI Strategy at ATB Financial

Canada

Overview

Gagan is the Director of AI Strategy at ATB Financial, where she has progressed through roles in AI products and UX research. She leverages a background that includes a Bachelors degree from Mount Royal University and a UX Research certification to drive innovation. People she has worked with describe her as having amazing customer service and always going above and beyond.

She is passionate about community building within the tech industry, demonstrated by her active role in organizing and promoting career fairs for Women in AI in Calgary. Her efforts focus on creating networking and career growth opportunities for professionals in the AI and STEM community.

Unique fact: She is a key organizer and panelist for the annual Women in AI Career Fair in Calgary, connecting professionals with major companies like Google and Slalom.

Personality Overview

Value Seeker

Cautious & Analytical

Price-Sensitive

It is quite likely of them to ask for pricing or other concessions.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

AI Strategy
As Director of AI Strategy and Performance at ATB Financial, she is a key figure in shaping the company's approach to artificial intelligence.
Women in AI
Actively organizes and promotes large-scale career fairs and networking events for the Women in AI community in Calgary.
UX and Design
Her career progression from Senior UX Research Manager and her UX certification show a strong foundation in user-centric design principles.

Media Appearances

Gagan has no verified media appearances

Work History

2-2025
Director, AI Strategy at ATB Financial
5-2023 - 2-2025
Director, AI Products at ATB Financial
12-2021 - 5-2023
Senior UX Research Manager, ATB Business & Capital Markets at ATB Financial
5-2017 - 7-2018
Social and Digital Content Specialist at Calgary Public Library
6-2016 - 5-2017
Social Media Specialist at Venture Communications

Education

2009 - 2014
Bachelor’s Degree from Mount Royal University
2019 - 2021
Certificate from The University of Georgia

More Information

Social Presence :

Prographics :

Exp : 8 Location : Canada Job Level : Mid-senior Designation : Director, AI Strategy at ATB Financial
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Insights For Selling To Gagan

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Share as much information as possible regarding your product

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gagan is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Gagan

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Gagan move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Gagan take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Gagan

Personality Compatibility


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