Cory Edmondson, MBA, FACHE

Examiner
DISC Type : cs

President/Chief Executive Officer at United Regional Health Care System

Wichita Falls, Texas, United States

Overview

Cory Edmondson is a seasoned healthcare executive with over 30 years of leadership experience, currently serving as the President and CEO of United Regional Health Care System. A Fellow of the American College of Healthcare Executives, he is described as a patient, deliberate, and strategic leader, having earned his BBA from Texas Tech University.

Raised in Amarillo, Texas, Corys core values are faith, family, integrity, and helping others. His recent move to Wichita Falls was influenced by a desire to be closer to his growing family, including his children and first grandchild. He is married to his wife, Angie, and they have three sons.

His career began uniquely as the owner and general manager of a home medical equipment company before he transitioned into hospital leadership.

Personality Overview

Status Quo Seeker

Tough To Convince

Unexpressive

They are always well-planned and adopt a systematic approach.  They are quite aware of their needs and limitations, so they are unlikely to over-promise. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Healthcare Leadership
With over 30 years in healthcare leadership, he has a proven track record of driving strategic growth and innovation at multiple Texas health systems.
Community Health
An early role involved managing services for the uninsured and underserved, and he has focused on recruiting physicians to improve community-wide care access.
Faith and Family
He explicitly states that faith and family are core values, and his recent career move was driven by a desire to be closer to his children and grandchild.

Media Appearances

Edmondson to Leave for New Role in Wichita Falls, TX. Featured in Peterson Health

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United Regional's President & CEO, Cory Edmondson speaks to the Southwest Rotary Club. Featured in Facebook (United Regional Health Care System)

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Yesterday's Leader to Leader with Cory Edmondson, CEO of United Regional Health Care System. Featured in Wichita Falls Chamber of Commerce (Facebook)

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Work History

2-2025
President/Chief Executive Officer at United Regional Health Care System
5-2019 - 2-2025
President/Chief Executive Officer at Peterson Health
11-2014 - 4-2019
Senior Vice President at Midland Memorial Hospital
2003 - 2014
Vice President at Midland Memorial Hospital
2001 - 2003
Divisional Director, Community Health Services at Midland Memorial Hospital

Education

1988 - 1991
Bachelor of Business Administration (BBA) from Texas Tech University
1999 - 2001
Master of Business Administration (MBA) from William Howard Taft University

More Information

Social Presence :

Prographics :

Exp : 33 Location : Wichita Falls, Texas, United States Job Level : N/A Designation : President/Chief Executive Officer at United Regional Health Care System
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Insights For Selling To Cory

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't be very accepting if that is your natural style, stay firm
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cory is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Cory

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Cory move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Cory take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Cory

Personality Compatibility


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