Cory Ford

Inquirer
DISC Type : cd

Vice President - Event Operations at Freeman Company

St Cloud, Florida, United States

Overview

As Vice President of Event Operations at Freeman Company, Cory Ford is an expert in event production, operations management, and strategic planning. He has a long tenure at the company, progressing through roles that honed his skills in budgeting, team management, and client service delivery.

Cory has built his entire career at Freeman Company, showcasing remarkable loyalty and a clear progression from Client Solutions Manager to his current executive leadership position.

Personality Overview

ROI Conscious

Upfront

Demanding

They respond well to confident salespeople.  They care equally about the product and its potential impact. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Live Event ROI
He actively promotes research on how live events drive business impact and build valuable professional relationships, as seen in his posts about "The ROI of Relationships".
Attendee Experience
Follows and shares industry analysis, such as the Freeman Trends Report, to understand how attendees are engaging with modern events.
Workplace Culture
Expresses pride in Freeman Company's multiple "Top Workplaces" awards, indicating that a positive company culture is important to him.

Media Appearances

Cory has no verified media appearances

Work History

8-2023
Vice President - Event Operations at Freeman Company
10-2022 - 8-2023
Regional Director of Operations at Freeman Company
6-2018 - 10-2022
Director of Operations at Freeman Company
8-2015 - 6-2018
Corporate Event Operations Manager at Freeman Company
8-2013 - 9-2015
Client Solutions Manager at Freeman Company

Education

Education details unavailable from Valencia College

More Information

Social Presence :

Prographics :

Exp : 18 Location : St Cloud, Florida, United States Job Level : Senior Designation : Vice President - Event Operations at Freeman Company
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Insights For Selling To Cory

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Highlight the competitive differentiation of your product

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Don’t try to be an alpha salesperson, give them equal space
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cory is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Cory

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Cory move?

  • Their decision making speed is somewhere in the middle.
  • Can Cory take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Cory

Personality Compatibility


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