Cory Lichty

Editor
DISC Type : CS

Vice President of Residential Sales at Midcontinent

Greater Sioux Falls Area, United States

Overview

Cory has no verified overview

Personality Overview

Fact-Driven

Slow Buyer

Skeptic

They do not like taking risks at all and go for proven options in the end.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. They tend to have clarity about their needs and constraints, and are unlikely to over-promise.

Topics They Care About

Cory has no verified topics they care about

Media Appearances

Cory has no verified media appearances

Work History

1-2022
Vice President of Residential Sales at Midcontinent
9-2020 - 1-2022
Senior Director of Residential Sales at Midcontinent
10-2017 - 9-2020
Director Of Inside Sales at Midcontinent
4-2006
Owner/Motivational Speaker at PrimeTime Presentations
6-2011 - 1-2020
PRN Trainer at Sanford Health

Education

2000 - 2002
Master's degree from South Dakota State University
1994 - 1999
Bachelor of Science (BS) from South Dakota State University

More Information

Social Presence :

Prographics :

Exp : 18 Location : Greater Sioux Falls Area, United States Job Level : Senior Designation : Vice President of Residential Sales at Midcontinent
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Insights For Selling To Cory

During A Call Or A Meeting

DO's

  • Actively address their concerns around change, risk, and acceptance by users
  • Use a presentation with information before getting into a live product walkthrough
  • Preferably use email to follow up with them instead of phone or Linkedin, engage by asking question or opinions

DONT's

  • Avoid emotional and informal language, stay objective and to the point instead
  • Give it some time before you try to build rapport and a relationship, it doesn't come to them naturally
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cory is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Cory

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Cory move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Cory take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Cory

Personality Compatibility


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