Cory Waugh

Evaluator
DISC Type : scd

Founder at Ride Marketing Group

Bellevue, Washington, United States

Overview

Cory Waugh is the Founder of Ride Marketing Group, a digital agency he co-founded with his wife, Ashley. He focuses on helping local businesses grow through SEO, web design, and targeted ad campaigns. Drawing on his background in enterprise sales, he is passionate about integrating sales strategies directly with marketing to deliver measurable client results.

Outside of work, Cory is a dedicated family man, running his business alongside his wife, who has been his partner since high school. He enjoys involving his children in his entrepreneurial journey, establishing family traditions like using a "star tracker" to celebrate each new client success.

He left a corporate sales role after realizing he spent more time analyzing prospects websites and marketing data than selling his own companys communication packages.

Personality Overview

Quality Focused

Hard To Convince

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Family & Business
Co-founded his marketing agency with his wife, Ashley, his high school sweetheart. He actively involves their children in celebrating business wins.
Sales-Driven Marketing
Passionate about merging sales strategies with marketing efforts to ensure online campaigns produce tangible results and ROI, especially for small businesses.
Mentoring Entrepreneurs
Has personally run sales training for over 1, 300 new marketing agency owners, demonstrating a commitment to helping other founders succeed.

Media Appearances

Cory has no verified media appearances

Work History

9-2023
Founder at Ride Marketing Group
8-2023 - 9-2024
Sales Director at Tebra
1-2023 - 8-2023
Enterprise Account Executive at T-Mobile
9-2022 - 1-2023
Senior Enterprise Account Executive at PatientPop, a Tebra company
7-2021 - 10-2022
Enterprise Account Executive at PatientPop, a Tebra company

Education

Cory has no verified education history

More Information

Social Presence :

Prographics :

Exp : N/A Location : Bellevue, Washington, United States Job Level : N/A Designation : Founder at Ride Marketing Group
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Insights For Selling To Cory

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Showcase how you can impact results but also make sure that you share detailed information too
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Don’t focus on relationship, focus purely on the merit of your product
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cory is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Cory

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Cory move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Cory take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Cory

Personality Compatibility


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