As VP of Sales + Marketing at Rockway Exhibits + Events, Coty K Adams leads teams that create strategic event marketing experiences. She leverages a background in graphic design and certifications in Google Analytics and Adwords to ensure events drive real pipeline growth. People describe her as a warm and high-energy manager.
Coty is passionate about solving problems with big ideas and improving processes. She is the co-host of the "Event Marketing: Redefined" podcast, where she discusses industry challenges and strategies, from preventing burnout to proving ROI and aligning sales and marketing teams for better post-event follow-through.
Unique fact: She is dedicated to helping event marketers avoid burnout, a topic she explores deeply on her podcast to help professionals find balance and build capacity.
Read the full overview →Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.
Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.
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