Coty K Adams

Judge
DISC Type : Dc

VP of Sales + Marketing at Rockway Exhibits + Events

Jacksonville, Florida, United States

Overview

As VP of Sales + Marketing at Rockway Exhibits + Events, Coty K Adams leads teams that create strategic event marketing experiences. She leverages a background in graphic design and certifications in Google Analytics and Adwords to ensure events drive real pipeline growth. People describe her as a warm and high-energy manager.

Coty is passionate about solving problems with big ideas and improving processes. She is the co-host of the "Event Marketing: Redefined" podcast, where she discusses industry challenges and strategies, from preventing burnout to proving ROI and aligning sales and marketing teams for better post-event follow-through.

Unique fact: She is dedicated to helping event marketers avoid burnout, a topic she explores deeply on her podcast to help professionals find balance and build capacity.

Personality Overview

Quality Focused

Generally Skeptic

Objective Thinker

More than the product, they care about the impact of the product.  They like to move fast and expect the same from others. They take a lot of pride in personal achievements.

Topics They Care About

Event Marketing ROI
Her work and podcast frequently focus on moving beyond vanity metrics to prove how events influence pipeline and drive measurable business results.
Sales & Marketing Alignment
Passionate about fixing the post-event handoff, she advocates for processes that ensure marketing efforts translate into accountable sales follow-through.
Strategic Brand Experiences
Focuses on creating holistic, intentional brand strategies where events are a key touchpoint for bringing a brand's story to life.

Media Appearances

Coty has no verified media appearances

Work History

10-2025
VP of Sales + Marketing at Rockway Exhibits + Events
11-2022 - 10-2025
Director of Sales + Marketing at Rockway Exhibits + Events
1-2020
Owner | Marketing Strategist at The Bold Strategist
1-2020 - 10-2024
Marketing Communications Manager | NYAIS Community Manager | Marketing Strategist at JWB Real Estate Companies
10-2018 - 1-2020
Director of Marketing at YellowBird Home Buyers

Education

Diploma from Williamson High School
2003 - 2005
Graphic Design from Pennsylvania College of Technology

More Information

Social Presence :

Prographics :

Exp : 8 Location : Jacksonville, Florida, United States Job Level : Senior Designation : VP of Sales + Marketing at Rockway Exhibits + Events
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Insights For Selling To Coty K

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Get to the point quickly instead of spending time doing small talk
  • Hold your ground without indulging in one-upmanship

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Don’t take too much time in sending them information if they ask for any
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Coty K is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Coty K

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Coty K move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Coty K take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Coty K

Personality Compatibility


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