Coty K Adams in

Coty K Adams

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VP of Sales + Marketing at Rockway Exhibits + Events
📍 Jacksonville, Florida, United States

As VP of Sales + Marketing at Rockway Exhibits + Events, Coty K Adams leads teams that create strategic event marketing experiences. She leverages a background in graphic design and certifications in Google Analytics and Adwords to ensure events drive real pipeline growth. People describe her as a warm and high-energy manager.

Coty is passionate about solving problems with big ideas and improving processes. She is the co-host of the "Event Marketing: Redefined" podcast, where she discusses industry challenges and strategies, from preventing burnout to proving ROI and aligning sales and marketing teams for better post-event follow-through.

Unique fact: She is dedicated to helping event marketers avoid burnout, a topic she explores deeply on her podcast to help professionals find balance and build capacity.

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Experience
8 Years
Current Role
VP of Sales + Marketing
Job Level
Senior
Location
Jacksonville, Florida, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Coty cares about

Event Marketing ROI
Her work and podcast frequently focus on moving beyond vanity metrics to prove how events influence pipeline and drive measurable business results.
Sales & Marketing Alignment
Passionate about fixing the post-event handoff, she advocates for processes that ensure marketing efforts translate into accountable sales follow-through.
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Career

Work history

10-2025
VP of Sales + Marketing
Rockway Exhibits + Events
11-2022 - 10-2025
Director of Sales + Marketing
Rockway Exhibits + Events
1-2020
Owner | Marketing Strategist
The Bold Strategist
1-2020 - 10-2024
Marketing Communications Manager | NYAIS Community Manager | Marketing Strategist
JWB Real Estate Companies
10-2018 - 1-2020
Director of Marketing
YellowBird Home Buyers
In the press

Media appearances

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Education
Diploma
Williamson High School
2003 - 2005
Graphic Design
Pennsylvania College of Technology
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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