Gloria Martinez

Enthusiast
DISC Type : i

Executive Assistant, Worldwide Advertising at Netflix

New York City Metropolitan Area, United States

Overview

Gloria Martinez is a senior executive assistant with over 20 years of experience supporting C-suite leaders at global companies like Netflix, the NBA, and MediaMath. Colleagues describe her as smart, organized, reliable, and a consummate professional. She holds an Associate of Arts from Katharine Gibbs School.

She is a reflective professional who believes deeply in the power of self-awareness and professional assertiveness as keys to success and building lasting business relationships. Gloria follows major industry players like The Walt Disney Company, showing a keen interest in the broader media and entertainment landscape.

She has a strongly held belief, developed over her 20-year career, that professional assertiveness is a vital and beneficial skill.

Personality Overview

Amiable & Agreeable

Consensus Focused

Optimistic

They are generally friendly, so be careful when relying on their word.  Unlike D or C types, they are convinced more by stories and testimonials. They prefer to build relationships rather than staying totally transactional.

Topics They Care About

C-Suite Support
Has over two decades of experience providing high-level administrative and strategic support to Chairmen, CEOs, and COOs at major global organizations.
Professional Assertiveness
Believes being professionally assertive is a crucial skill for career success and has been instrumental in building her long-lasting business relationships.
Corporate Event Planning
Has significant experience planning and executing large-scale events, business luncheons, and client dinners for senior leadership and key stakeholders.

Media Appearances

Gloria has no verified media appearances

Work History

1-2023
Executive Assistant, Worldwide Advertising at Netflix
9-2019 - 3-2022
Manager, Senior Executive Assistant to the CEO at MediaMath
5-2016 - 4-2019
Senior Executive Assistant to the Deputy Commissioner & COO at National Basketball Association (NBA)
3-2011 - 5-2016
Executive Assistant to the Global Chairman & CEO at Young & Rubicam
11-2002 - 3-2011
Executive Assistant to the Chairman & CEO at Hill & Knowlton, Inc. (A WPP Group Agency)

Education

Associates of Arts from Katharine Gibbs School

More Information

Social Presence :

Prographics :

Exp : 21 Location : New York City Metropolitan Area, United States Job Level : N/A Designation : Executive Assistant, Worldwide Advertising at Netflix
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Insights For Selling To Gloria

During A Call Or A Meeting

DO's

  • Refer to interesting customer testimonials and stress on great customer experience
  • Give them the opportunity to lead the conversation where possible
  • Ask them how their day is going or exchange some other pleasantries

DONT's

  • Don’t be too formal with them, they trust informality more
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gloria is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Gloria

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Gloria move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Gloria take some risk or not?

  • They can take some low-probability risks if needed.

You And Gloria

Personality Compatibility


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