Courtney Carter

Questioner
DISC Type : c

Head of DTC Product Marketing at Calm

Los Angeles, California, United States

Overview

Courtney has no verified overview

Personality Overview

Price-Sensitive

Cautious & Analytical

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Courtney has no verified topics they care about

Media Appearances

Courtney has no verified media appearances

Work History

1-2025
Head of DTC Product Marketing at Calm
2-2024 - 1-2025
Senior Product Marketing Manager at Modern Health
3-2022 - 10-2023
Senior Product Marketing Manager, Instacart Health at Instacart
10-2020 - 3-2022
Product Marketing Manager at Instacart
5-2019 - 10-2020
Marketing Analyst at Instacart

Education

Bachelor's degree from Duke University
Education details unavailable from St. Ignatius College Preparatory

More Information

Social Presence :

Prographics :

Exp : 8 Location : Los Angeles, California, United States Job Level : Mid-senior Designation : Head of DTC Product Marketing at Calm
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Insights For Selling To Courtney

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Share as much information as possible regarding your product
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Courtney is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Courtney

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Courtney move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Courtney take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Courtney

Personality Compatibility


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