Craig Appelbaum

Inspirer
DISC Type : id

Managing Director, at Major, Lindsey & Africa

Los Angeles, California, United States

Overview

Craig Appelbaum is a Managing Director at Major, Lindsey & Africa in Los Angeles, focusing on interim legal talent and consulting. A graduate of the University of Pennsylvania Carey Law School, he began his career as a tax and eDiscovery attorney at firms like Mayer Brown before transitioning into legal recruiting and business development.

Outside of his legal career, Craig is a writer and a stand-up comedian, performing regularly at venues in Los Angeles. He is also a former art gallery owner and has produced a monthly live storytelling comedy show. His writing has been featured in local publications.

Unique fact: While working as a legal professional, he also moonlights as a stand-up comic and has performed at The Comedy Store.

Personality Overview

Generous

Charming & Persuasive

Decisive

They respond well to objective pitches but also attach some value to relationships.  They don’t mind taking a stand if they believe in something. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Interim Legal Talent
His current role involves connecting companies and law firms with experienced contract attorneys and compliance professionals for interim projects.
eDiscovery Strategy
Has extensive experience as both an eDiscovery staff attorney at Mayer Brown and as a project manager for Special Counsel, advising clients on efficient review strategies.
In-House Compensation
Actively promotes and shares insights from his firm's annual In-House Compensation Survey, indicating a focus on this area for his clients.

Media Appearances

Craig has no verified media appearances

Work History

9-2022
Managing Director, at Major, Lindsey & Africa
5-2021 - 9-2022
Vice President at Guidepoint
Director of Strategic Solutions at Adams & Martin Group
Business Development Director at Special Counsel
Litigation Attorney at Mayer Brown

Education

1994 - 1997
J.D. from University of Pennsylvania Carey Law School
1988 - 1992
B.A. from Colby College

More Information

Social Presence :

Prographics :

Exp : 4 Location : Los Angeles, California, United States Job Level : Mid-senior Designation : Managing Director, at Major, Lindsey & Africa
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Insights For Selling To Craig

During A Call Or A Meeting

DO's

  • Focus on the big picture and the strategic value of your product
  • Acknowledge their status and position during the conversation
  • Get them to a point where they are ready to bat for your product internally

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal even if they are being so themselves
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Craig is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Craig

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Craig move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Craig take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Craig

Personality Compatibility


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