Craig Bennett

Commander
DISC Type : D

Product Director / Programme Director - Digital Services at Veolia | Water Tech

Solihull, England, United Kingdom

Overview

Craig is a Commercial & Product Director at Veolia, specializing in digital services, GenAI strategy, and SaaS monetization. He focuses on translating business strategy into digital roadmaps and driving P&L growth in water sectors.

He is interested in AIs role in business transformation and its impact on efficiency, as well as fostering innovation through new technologies. Craig also holds a Lean Six Sigma Yellow Belt Certification.

People often call him thoughtful, committed, creative, and smart.

Personality Overview

Risk-Taker

Impact-Driven

Strong-Willed

They take a lot of pride in personal achievements.  More than the product, they care about the impact of the product. They prefer to be the ones controlling the conversation or defining the terms.

Topics They Care About

GenAI Strategy
He is leading high-profile, CEO-sponsored GenAI initiatives from ideation to pre-production, focusing on augmenting workforce capabilities and optimizing plant operations.
SaaS Monetization
Craig has successfully architected infrastructure for direct monetization of SaaS products across a global business line, overcoming historical barriers to enable transactions.
Digital Transformation
He specializes in bridging industrial engineering with digital innovation, translating high-level business strategy into executable digital roadmaps.

Media Appearances

Craig has no verified media appearances

Work History

1-2025
Product Director / Programme Director - Digital Services at Veolia | Water Tech
9-2022 - 1-2025
Senior Global Product Manager at Veolia | Water Tech
10-2017 - 9-2022
Senior Global Product Manager at Veolia
2-2017 - 9-2017
Global Product Manager at GE Water & Process Technologies
1-2016 - 1-2017
iService Leader UK and Ireland at GE Water & Process Technologies

Education

1996 - 2000
NVQ4 from Vocational Qualification
1996 - 1999
BTec Nat Cert from Gwent Tertiary Colleges

More Information

Social Presence :

Prographics :

Exp : 25 Location : Solihull, England, United Kingdom Job Level : Mid-senior Designation : Product Director / Programme Director - Digital Services at Veolia | Water Tech
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Insights For Selling To Craig

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Hold your ground without indulging in one-upmanship

DONT's

  • Do not spend too much time focusing on product tech or features
  • Don’t take too much time in sending them information if they ask for any
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Craig is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Craig

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Craig move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Craig take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Craig

Personality Compatibility


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