Cath Baguley

Evaluator
DISC Type : Dcs

Head of Digital, Architecture and Governance at Water Plus

Warrington, England, United Kingdom

Overview

Cath Baguley is the Assistant Director of Digital, Data & Technology at the Charity Commission for England and Wales. Her career shows a progression in leadership, previously serving as Head of Digital at Water Plus and Head of IT Strategy & Governance. She holds a BSc from the University of Liverpool and an Executive Mini MBA Accelerator certification.

Personality Overview

Thorough Evaluator

Fast But Analytical

Quality Focused

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Digital Leadership
Her senior roles and attendance at events like the "Digital Leadership Report Event" indicate a strong focus on leadership within the technology space.
Public Sector Innovation
As a leader in the UK Civil Service and participant in the Future Leaders Scheme, she is invested in modernizing government services through technology.
Data & Tech Strategy
Her current and past roles, including Head of IT Strategy & Governance, directly involve defining and executing digital, data, and technology roadmaps.

Media Appearances

Cath has no verified media appearances

Work History

11-2025
Head of Digital, Architecture and Governance at Water Plus
6-2021 - 12-2025
Assistant Director of Digital, Data & Technology at Charity Commission for England and Wales
4-2019 - 6-2021
Head of IT Strategy & Governance at Charity Commission for England and Wales
5-2018 - 4-2019
Enterprise Architect at Ombudsman Services
9-2015 - 4-2018
SDLC Manager at Ombudsman Services

Education

Postgraduate Certificate from University of Chester
1993 - 1996
BSc (Hons) from University of Liverpool

More Information

Social Presence :

Prographics :

Exp : 27 Location : Warrington, England, United Kingdom Job Level : Mid-senior Designation : Head of Digital, Architecture and Governance at Water Plus
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Insights For Selling To Cath

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cath is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Cath

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Cath move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Cath take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Cath

Personality Compatibility


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