Craig Bernero

Judge
DISC Type : Dc

Division President of HP Office Print Solutions at HP

Hopkinton, Massachusetts, United States

Overview

Craig Bernero is the Division President of HP Office Print Solutions, leveraging over 30 years of global experience in technology, operations, and international markets. He holds an MBA from Northeastern University and is recognized for his P&L leadership and customer advocacy. Colleagues describe him as competent, driven, and professional.

Having lived across Asia, Africa, and Latin America, Craig brings a unique global perspective and a deep appreciation for culture to his leadership. He is a married father of three who enjoys spending quality time with family, exploring the outdoors through activities like camping and hiking, and working on projects with his hands.

He has been named to the HITEC 100 list of most influential Hispanic technology leaders for four consecutive years.

Personality Overview

Generally Skeptic

Fast But Wary

Quality Focused

They like to move fast and expect the same from others.  They are not always relationship oriented. More than the product, they care about the impact of the product.

Topics They Care About

AI & Data Centers
Serves on the boards of VDURA and Immersion IQ, focusing on AI operating environments and liquid cooling solutions for data centers to handle GenAI workloads.
Emerging Technologies
As a Global Technology Advisor for The Kernel LLC and through his firm IPreact Solutions, he focuses on strategic planning for AI, Quantum, and Cybersecurity.
Hispanic Tech Leadership
Recognized for four consecutive years on the HITEC 100 list of most influential Hispanic leaders in technology and advocates for under-represented minorities.

Media Appearances

HP's Aurelio Maruggi will hand the baton to Craig Bernero at end of 2026. Featured in Print in the Channel

See Now

Work History

3-2026
Division President of HP Office Print Solutions at HP
1-2026
Member Board of Directors at VDURA
10-2025
Board Member at Immersion IQ
9-2025
Global Technology Advisor at The Kernel LLC
5-2025
Founder at IPreact Solutions

Education

2007 - 2010
MBA from D'Amore-McKim School of Business at Northeastern University
1997 - 1998
MS from Northeastern University

More Information

Social Presence :

Prographics :

Exp : 32 Location : Hopkinton, Massachusetts, United States Job Level : Leadership Designation : Division President of HP Office Print Solutions at HP
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Insights For Selling To Craig

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Be respectful but crisp
  • Objectively showcase the impact that your product creates

DONT's

  • Don't try too hard to forge relationships with them
  • Avoid being too verbose
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Craig is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Craig

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Craig move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Craig take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Craig

Personality Compatibility


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