Craig Cook is the Founder and CEO of Equitas Strategic Partners, a firm providing strategic financial leadership to small and mid-sized businesses. A graduate of Belmont University, he specializes in establishing accounting procedures, M&A, and financial planning. He is an active member of organizations like the Exit Planning Exchange (XPX) and EO Nashville.
Originally from Missouri, Craig has fully embraced Nashville since arriving for college. His commitment to service is evident through his active community involvement, including his participation in the Nashville Area Chamber of Commerces Leadership Connect program and serving as the Finance Committee Chairperson for the Rotary Club of Nashville.
Unique fact: Early in his career, Craig honed his service-oriented personality by selling mens suits at a department store.
Read the full overview →They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are often friendly and nice, but can sometimes suprise you with their piercing questions They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions
Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.
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