Craig Cowden

Evaluator
DISC Type : cds

EVP, Chief Technology and Product Officer at Metronet

Parker, Colorado, United States

Overview

Craig Cowden is the EVP, Chief Technology and Product Officer at Metronet, leading the companys network, technology, and product strategy. His expertise is built on senior leadership roles at major telecom companies including Charter Communications and Bright House Networks. He holds an engineering degree from the University of Michigan and an MBA from The University of Kansas.

Describing himself as intellectually curious, Craig is motivated by new challenges. When he left his previous role, he prioritized taking time off to spend with his family before exploring his next career step. He maintains an active interest in his alma mater, the University of Michigan.

He recently ran a consulting practice focused on emerging telecom areas like Private Wireless, Open RAN, and Rural Broadband (BEAD).

Personality Overview

Quality Focused

Fast But Analytical

Thorough Evaluator

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Driving Growth
He was attracted to Metronet for its potential for "explosive growth" and is tasked with extending the company's technological advantage during its rapid expansion.
Wireless Strategy
Led all wireless initiatives at Charter, including 5G, mobility service architectures, and developing an MVNO offload strategy using CBRS spectrum.
Private Wireless
A primary focus of his recent consulting practice and his board advisory role at Federated Wireless, a leader in shared spectrum utilization.

Media Appearances

Metronet Hires Two Industry Leaders. Featured in Metronet Blog (Press Release)

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Craig Cowden and Brad Freathy join Metronet. Featured in Light Reading

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Craig Cowden - EVP, Chief Technology and Product Officer at Metronet. Featured in TheOrg

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Work History

4-2024
EVP, Chief Technology and Product Officer at Metronet
4-2023 - 3-2024
CEO at CCC Advisers LLC
1-2017
Board Member / Board Advisor at Federated Wireless
5-2016 - 3-2023
SVP, Wireless Technology - Charter Communications / Spectrum Mobile at Charter Communications
1-2009 - 4-2016
Chief Network Officer and SVP, Enterprise Solutions at Bright House Networks

Education

9-1988 - 12-1992
Bachelor's degree from University of Michigan College of Engineering
1994 - 1997
MBA from The University of Kansas

More Information

Social Presence :

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Exp : 24 Location : Parker, Colorado, United States Job Level : Leadership Designation : EVP, Chief Technology and Product Officer at Metronet
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Insights For Selling To Craig

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Showcase your competitive superiority clearly when possible or address it at the minimum

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Craig is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Craig

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Craig move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Craig take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Craig

Personality Compatibility


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