Craig Foldes

Supporter
DISC Type : s

Founder & CEO at ChatWalrus

Denver, Colorado, United States

Overview

Craig Foldes is the Founder & CEO of ChatWalrus, an AI training platform for retail and e-commerce brands, leveraging his prior experience as the Global Head of AI at Crocs. He also runs "Off the Record, " a private founder community. Colleagues describe him as strategic, hard-working, creative, and proactive.

Craig is deeply embedded in the entrepreneurial ecosystem, having co-chaired the Growth Track for Denver Startup Week. He focuses on building communities that foster direct learning and growth among business leaders. He is an alumnus of the University of Michigan.

He runs a private group connecting 400+ founders of high-growth companies directly with the CEOs of billion-dollar brands like Warby Parker, Bombas, and Athletic Brewing.

Personality Overview

Slow To Decisions

Thoughtful In Approach

Calm

They maintain good relationships with everyone, internally and externally.  They are motivated by the potential impact of their decision on the organization. They usually go by the book, following all rules and procedures.

Topics They Care About

AI for E-commerce
His work at both Crocs and ChatWalrus focuses on training retail, CPG, and F&B brands to implement practical AI strategies for faster, sharper business output.
Founder Communities
He runs "Off the Record, " a private group for hundreds of founder/CEOs, and has co-chaired Denver Startup Week, showing a passion for connecting entrepreneurs.
Practical AI Adoption
He advocates for adopting "Everyday AI" tools and is publicly against expensive, slow-moving AI pilot programs that often fail to deliver value.

Media Appearances

Craig has no verified media appearances

Work History

6-2025
Founder & CEO at ChatWalrus
3-2024
Global Head of AI at Crocs
3-2023 - 3-2024
Director, Global Product: Jibbitz at Crocs
10-2022 - 3-2023
Director, Global Product: Special Projects (Speed) at Crocs
1-2022 - 8-2025
Growth Track Co-Chair at Denver Startup Week

Education

9-2007 - 4-2011
Bachelor of Arts (BA) from University of Michigan
Education details unavailable from Universidad de Sevilla

More Information

Social Presence :

Prographics :

Exp : 8 Location : Denver, Colorado, United States Job Level : Leadership Designation : Founder & CEO at ChatWalrus
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Insights For Selling To Craig

During A Call Or A Meeting

DO's

  • Use phrases like ‘others say that’, ‘zero risk in’, ‘seen proof of’ etc.
  • If possible, connect them to existing customers
  • Pause and ask them if they have any questions

DONT's

  • Don’t keep pushing them for a straight answer, just make your own conclusions
  • Don’t don the salesperson avatar, be the friendly advisor instead
  • Don’t rush them to make quick decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Craig is

  • Low risk, approval of other stakeholders and successful process-based evaluation are most important for them.
  • Will you ever get a clear answer from Craig

  • They don’t say no very often, and can take you around in circles sometimes.

Insights For Deal Planning

    How fast (or slow) will Craig move?

  • They do not like to rush, so they could be slow in making decisions.
  • Can Craig take some risk or not?

  • They have little risk-appetite and prefer to take decisions that others support.

You And Craig

Personality Compatibility


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