Craig Kapilow

Initiator
DISC Type : Di

Vice President, Head of Brand Partnerships at WS Development

Newton Highlands, Massachusetts, United States

Overview

Craig has no verified overview

Personality Overview

Friendly Challenger

Risk-Accepting

Impact-Oriented

They usually prefer to drive the conversation.  They measure a product on its merit but can be influenced by strong testimonials. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Craig has no verified topics they care about

Media Appearances

Craig has no verified media appearances

Work History

7-2022
Vice President, Head of Brand Partnerships at WS Development
10-2021 - 7-2022
Senior Director Strategic Partnerships at Rue Gilt Groupe
7-2018 - 10-2021
Senior Director Brand Partnerships & Integrated Marketing at Rue Gilt Groupe
8-2016 - 10-2021
Senior Director, Brand Partnerships & Integrated Marketing at Rue La La
1-2015 - 8-2016
Director, Brand Partnerships at Rue La La

Education

1994 - 1999
BA from Northeastern University
1994 - 1994
High School from Bayside High School

More Information

Social Presence :

Prographics :

Exp : 14 Location : Newton Highlands, Massachusetts, United States Job Level : Senior Designation : Vice President, Head of Brand Partnerships at WS Development
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Insights For Selling To Craig

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Acknowledge their status and position during the conversation

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't be unorganized, be prepared for the pitch
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Craig is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Craig

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Craig move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Craig take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Craig

Personality Compatibility


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