Craig Macfarlane
Wildcard · DISC type iscCraig Macfarlane is the CTO and Co-Founder of Transitional Data Services (TDS), a company he established in 2002. He spearheads the development of TransitionManager, the companys proprietary IT transformation software. His career includes roles as CTO for iCAST and Student Advantage, and as VP at Digitas, where he built systems for brands like IBM and AT&T.
He is passionate about achieving positive outcomes for clients, expressing excitement when his team helps customers overcome challenging projects on schedule and when government entities complete large-scale migrations efficiently. Craig is actively interested in emerging technologies and is attending a 2025 conference on Agentic AI.
As a co-founder of TDS, he has been developing and refining its core software platform for over two decades to help modernize enterprise IT.
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They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They are often friendly and nice, but can sometimes suprise you with their piercing questions They typically tend to be late adopters even when they seem friendly and excited about what you have to sell
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Influence (I)
Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.
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