Craig Macfarlane FCCA

Enthusiast
DISC Type : i

Group Finance Director at Ground Up Property Services Limited

Birmingham, England, United Kingdom

Overview

Craig Macfarlane is an experienced Group Finance Director with a background at KPMG and a degree in Accounting & Finance from Glasgow Caledonian University. He specializes in business recovery, growth, and restructuring, with a stellar record of overseeing substantial financial growth and leading finance operations across multiple firms.

Outside of work, Craig is a huge basketball fan. He is a season ticket holder for the City of Birmingham Rockets Basketball Club and also enjoys following the Birmingham City University Elite Mens Team.

He was the finance lead on adding over £305m of new turnover during a fifteen-year period.

Personality Overview

Consensus Focused

Optimistic

Amiable & Agreeable

They agree with others often, so exercise caution when relying on their word.  They prefer to build relationships rather than staying totally transactional. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Business Turnaround
His career is defined by expertise in business recovery, restructuring, and driving growth in challenging financial environments.
Financial Leadership
As a Group FD in multiple companies, he has a credible history of implementing best-in-class finance strategies and leading cross-functional teams.
Birmingham Basketball
He is a passionate supporter and season ticket holder for the City of Birmingham Rockets, and also follows the local university team.

Media Appearances

Craig has no verified media appearances

Work History

7-2024
Group Finance Director at Ground Up Property Services Limited
5-2023 - 7-2024
Group Finance Director at Dovetail Group (DTG)
2-2023 - 4-2023
Group Finance Director at Allpack
11-2019 - 12-2022
Group Finance Director at TC Facilities Management Ltd
10-2008 - 8-2019
Finance Director I Head of Finance at City Facilities Management Holdings Ltd

Education

1998 - 2001
Qualified in 2001 from ACCA
1993 - 1997
BA (Hons) Accounting & Finance from Glasgow Caledonian University

More Information

Social Presence :

Prographics :

Exp : 16 Location : Birmingham, England, United Kingdom Job Level : Mid-senior Designation : Group Finance Director at Ground Up Property Services Limited
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Insights For Selling To Craig

During A Call Or A Meeting

DO's

  • Refer to interesting customer testimonials and stress on great customer experience
  • Maintain high, positive energy and convey confidence
  • Compliment them about their personality if you get a chance

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t ask too many questions in one go, weave them into the flow
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Craig is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Craig

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Craig move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Craig take some risk or not?

  • They can take some low-probability risks if needed.

You And Craig

Personality Compatibility


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